A new free analyst relations audit is on offer from Burson-Marsteller’s Industry Analyst Relations Team. According to BM’s Conny Hinterecker, “After a comprehensive auditing inverview, Burson-Marsteller will present clear results in the form of a written analyst relations audit report. It contains an overview of the current state of the efficiency and effectiveness of the AR Outreach process. In addition, a “roadmap” will provide a clear picture of recommended measures to further improve awareness and the image for your company with analysts.”
Various AR consultancies provide lightweight free audits, and BMs sounds like a serious piece of work. It would be very interesting for a firm to take all the audits (Lighthouse’s IDEAL audit plus newer audits from KCG and SageCircle are perhaps the best known).