Is a Forrester dollar worth twice as much as Gartner’s?

Today Forrester Research reported a 21% increase in revenues. Demand for its non-research services rose 34%, accounting for almost half the growth. The firm’s value rose to $466 million today, around 30% of Gartner’s. Since Forrester’s revenue is just 15% that of Gartner’s, that means that investors put twice as much worth on each dollar of Forrester’s revenue. That partly reflects its success in winning the ear of managers outside the IT function, as well as its successful internationalisation strategy.

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