Council focusses AR Forum on sales enablement

The 2014 AR Forum must focus on building and measuring sales enablement. According to early responses to the AR Forum survey, members of our international advisory council to the AR Forum say that the partnership between AR and sales is the priority for AR professionals. The council members are  from some of the most respected analyst relations teams in the industry, more or less balanced between the US and the rest of the world.

  • Amy Huitt. North Carolina. With nearly 20 years of analyst relations experience, Amy has championed Alcatel-Lucent’s relationships with analysts for six years. Previously, she held corporate communications and AR roles at Riverstone Networks and Nortel.
  • Annelieke Nagel. Netherlands. Annelieke, an IDC and Gartner alumna, managed analyst relations for NCR/Teradata from 1998 to 2010. Since then she’s set up  Analyst Relations for Alterian, now part of SDL – where she is now AR manager. @AnneliekeNagel
  • Barbara French. California. Barbara is Senior Director, Analyst Relations for Juniper Networks and has over 20 years experience of AR. She is well-known as the founder of Tekrati, an analyst relations resource and consultancy. @bfr3nch
  • Caroline Dennington. UK. Having managed the EMEA AR programs for Remedy Corporation, BMC Software and now Symantec’s Global AR program, Caroline has built important relationships and her knowledge of the analyst community is extensive, not only in Europe but globally.
  • Dave Eckert. Oregon. Dave has 20 years experience of analyst relations experience at Novell, Hewlett-Packard and as co-founder of SageCircle, which was acquired by Kea Company in April. He is now a member of the Kea Company advisory board. @SageCircle
  • Ed Gyurko. UK. Ed is Director, Sourcing Advisor and Influencer Relations at Dell. He was previously responsible strategic industry analyst and sourcing advisory relations for Dell, Logica, Tech Mahindra and for PR agencies in the UK and US.
  • Efrem Mallach, PhD. Massachusetts.  Win Them Over author Efrem joined Honeywell in 1971, where he started the competitive intelligence and analyst relations functions. Since 1984, Professor Mallach has directed research at successive market-leading analyst relations consulting firms, including Kensington Group, Lighthouse and Kea Company. @KeaCompany
  • Eva Hörtrich. Germany. Eva joined Siemens in 1998, working on executive briefings and customer solutions for the firm’s information networking business until moving into AR for Siemens Communications in 2003. Since then, she’s been building and implementing AR strategy for what is now Unify (formerly Siemens Enterprise Communications). @eva_hoertrich
  • Michael Lawrence. Canada. Michael’s background in AR stretches back to 2001, when he started at what is now Alcatel-Lucent. After a period running consultant and analyst relations at Genesys, he’s now bringing his marketing skills to building analyst relationships for Trend Micro. @LawrenceMichael
  • Michael E Myers. New Jersey. Mike Myers is an associate director in the Global Analyst Relations and Research team at KPMG. In 1998 he started at Siemens, building the firm’s AR and market intelligence enough to win $5m in incremental revenue.  More senior roles followed at with SAP and  HP. Mike recently spoke on social media and AR@M_Myers
  • Pamela Sankey. Kansas. Pamela is a strategic, integrated marketing communications leader. She joined Sprint in 1995, responsible for business marketing communications and PR, making the move to Senior Manager of Industry Analyst Relations in 2003. Pamela was a member of the inaugural 2013 Advisory Council and participant in the AR Leaders’ Workshop in London.  @IARSprint
  • Robin Schaffer. New Jersey. Robin has over 22 years of strategic marketing communications and product marketing experience at AT&T and, since 2004, at NICE Systems. She has brought a strategic, customer-experience focus to Analyst Relations at NICE Systems. In 2013, she was an organiser of the international AR Leaders’ Workshop in London. @robinjs19
  • Yash Khanna. UK. Yash is Director and Head of one of the most successful Analyst Relations and Influencer Marketing programs in the EMEA region: at Tata Consultancy Services. Yash was last year’s keynote speaker at the AR Forum and brings his distinctive background as a large deals strategist, working in TCS’s strategic organisation focussing on major accounts. @khannayash

To find out more about the Forum, please request an invitation online, join the LinkedIn group, and take part in the survey about topics for the AR Forum.

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