If you’ve taken part in the Analyst Value Survey, now’s the time to register for the preview webinar on Thursday 4 September at 11am Eastern time (4pm UK time, 5pm Central European summer time): if you’ve already completed the survey with an email address you’ll have an invite from us this afternoon. As we mentioned on the Influencer Relations blog, the results of this annual survey are used more and more each year. They show how the value of analyst firms is really a factor of multiple things, including perceived independence, revenues and usage.
In the webinar, we’ll show how the Analyst Value Survey overcomes the biggest obstacle for understanding how analyst insight can make the best impact: getting the right information. With the AVS we are very lucky: not only do we have the opinions of almost 1,000 users of analyst research, but these are also experts: on average they use five analyst firms.
In the webinar we’ll discuss different forms of value produced by analysts, and compare end-users’ needs with those on the provider side of the industry. We’ll also see which firms are rising, and falling, in impact on end-users.
If you left your email when you completed the survey you’ll now have an invite in your inbox (unless your spam folder has it). And even if you didn’t fill out that question, our clever survey tool will send you an invite if you responded to a personalised invite from us.
If you can’t make the call, don’t worry: participants will also get a summary document and attendees at the Analyst Relations Forum will also get the highlights. If you need more insight, you can buy a replay of the webinar, a deep-dive comparing five analysts firms or the full research report with in-depth analysis. Just contact us to find out more.