Today I am delighted to announce the formation of a strategic alliance between Lighthouse Analyst Relations and EASTWEST PR which combines our capabilities to offer enhanced analyst relations expertise to clients in the Asia Pacific region.
The strengths of our two companies will combine to provide best practice targetting, outreach, measurement and training services to clients who are looking to strengthen their analyst relationships in Asia. You can read more about these services here.
Lighthouse is now the world’s largest analyst relations consultancy and, since our inception in 1998, we have built significant intellectual capital and proven toolsets. Our client roster includes 18 of the 21 top business technology brands, including Cisco, Fujitsu, Hewlett-Packard, Hitachi, IBM, Motorola, Siemens and Verizon.
Our new ally, Singapore-headquartered EASTWEST PR, is one of Asia’s leading independent PR firms which has been in operation since 1995. The Company serves clients from 25 offices spanning 14 countries in Asia Pacific as part of the Brodeur network.
I previously led Brodeur Worldwide’s analyst relations work and have known EASTWEST PR for several years. Our alliance creates the first fully-regional practice of analyst relations experts. It gives our clients local expertise in engaging the hundreds of analysts across these distinctive high-growth markets. Our common clients, and shared heritage, mean that Lighthouse and EASTWEST PR have had common processes and methods since 2002. Our clients were asking us for more depth than our interim partnership based in Australia; EASTWEST PR gives us regional reach.
The new practice will offer Lighthouse’s Asia Pacific analyst attitude surveys and share of voice evaluation, which allows technology companies to track their progress with the region’s growing analyst community. While EASTWEST PR already offers analyst profiling and analyst relations engagement, the new partnership will allow its clients to develop and evaluate the value of analyst relations.
Analyst relations forms the cornerstone of a corporate communications programme. I know that EASTWEST PR is pleased to have this alliance with Lighthouse, and sees us as the acknowledged thought leader worldwide. Working together, we look forward to extending Lighthouse’s offerings of counsel, measurement, and training through their network of offices in Asia Pacific. Together we will be able to bring clients a higher level of professionalism and local availability in Analyst Relations than is currently available in the market.
Of course, let me know if you would like to find out more about the new alliance, or just leave a comment below.