Early surprises in the 2015/16 Analyst Value Survey

15 09 AVS interim 4076

We’re past the half-way mark in the Analyst Value Survey, and the results we have so far are fascinating. The survey is well over the number of responses it had in 2013. We’re already able to see some strong trends.

The most striking trend is the growth of the market, especially on the end-user side. Much of this growth is squeezing traditional analysts firms, which face not only freemium upstarts like HfS and 451, but also business consultancies like KPMG (which bought EquaTerra) and Deloitte (which owns Bersin). Both of those firms are being used much more widely, and we’re interested to see what will happen with Prophet’s Altimeter.

But we’re also seeing, even more strongly than last year, that people are using more analyst firms than they were.

The survey is still open, at analystvaluesurvey.com and we encourage you to share the address and invite your contacts to take the survey.

That said, we’re also seeing the benefits of building up Panalyst, our in-house database of analyst firms’ users. This year we’ve been less reliant on invitations from analyst firms and have been able to really improve our reach into the end-user market, especially in North America.

3.67 avg. rating (75% score) - 3 votes


  1. Phil Fersht September 14, 2015 Reply

    Long live the freemium model!

  2. Long live the #disruptalyst !!

  3. Bram Weerts (@BramWeerts) September 14, 2015 Reply

    Hi, Duncan, nice to read we (HfS Research) are mentioned yet again by our clients! Freemium isn’t disruptive, it’s the way forward for the analyst industry, much of which refuses to break out of its stale model. If people stop reading research and genuine insights, we might as well all pack up and go home now, so let’s promote what we do, not hide it!

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