Efrem Mallach video available as free webcast

Efrem Mallach has been interviewed in this webcast by our friends at HFN (Registration is required).

This seventeen minute interview covers the following topics:

  • Getting started in analyst relations
  • Changes in what it’s like to be an analyst
  • Important of AR in Europe vs. the US
  • Why smaller companies have an easier time doing AR
  • Analysts’ favourite question
  • Four biggest vendor mistakes
  • What’s the most important thing when working with analysts?
  • Why is there a twentieth anniversary edition of of ‘Win Them Over’?
  • What’s inside the book?
  • How does ”Win Them Over’ compare to other AR Books?

It’s a very useful interview. Many thanks to HFN for making the film available.

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