Efrem Mallach has been interviewed in this webcast by our friends at HFN (Registration is required).
This seventeen minute interview covers the following topics:
- Getting started in analyst relations
- Changes in what it’s like to be an analyst
- Important of AR in Europe vs. the US
- Why smaller companies have an easier time doing AR
- Analysts’ favourite question
- Four biggest vendor mistakes
- What’s the most important thing when working with analysts?
- Why is there a twentieth anniversary edition of of ‘Win Them Over’?
- What’s inside the book?
- How does ”Win Them Over’ compare to other AR Books?
It’s a very useful interview. Many thanks to HFN for making the film available.