The Portland, Oregon, business had recently changed its name from Gartner Custom Research to GCR Custom Research. Customer research is a growth market, and Falcone plans to use GCR has a platform on which to build a larger, full-service, research firm. He expects to double the business within a year through acquisitions.
GCR is the continuity of Griggs-Anderson Research, which Gartner had bought in 1998. It has a strength in assessing customer adoption rates with new solutions: something that Forrester and GfK are also strong in.
There’s a release about the purchase here. The release explains “Gartner remains in a strategic relationship with GCR through an eight-year custom research outsource contract.”