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Why corporations pay technology analysts $15 billion a year

Corporations pay technology analysts $15 billion a year for unbiased technology research. But many common analyst practices look suspiciously like conflicts of interest. By Christopher Koch For many business executives, technology analysts are the consiglieres of the Fortune 1000. These trusted advisers seem like the voices of objectivity, offering unbiased wisdom about the endless outpouring Read more about Why corporations pay technology analysts $15 billion a year[…]
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Darwin’s Buyers’ Guide: Get the most from analyst services

Get the most from the analyst services you buy by following these tips Discover the specialty. | Most of the analyst companies have a dizzyingly comprehensive list of services, but they all have individual strengths and weaknesses. Check out the history of the company and find out what it did when it started. Chances are, Read more about Darwin’s Buyers’ Guide: Get the most from analyst services[…]

AR Classics: Ed Gyurko on How to Impress Industry Analysts (2001)

When Ed Gyurko first approached industry analysts as a marketer for the technology company he then worked for, he did it all wrong. He says, “I mistakenly thought that that industry analyst relations were just like media relations. I thought, ‘Well, ok I’ll make a few calls.’” Although you need to handle them very differently, Read more about AR Classics: Ed Gyurko on How to Impress Industry Analysts (2001)[…]

AR Classics: Melissa Ruby’s analyst relations myths

Seattle’s Melissa Ruby wrote this for the Washington Institute of Technology magazine almost ten years ago. Then analyst relations manager for Intermec, the Honeywell business, Mel’s prior background at Edelman brought a strategic messaging approach to her AR work. Since then she’s deepened her reputation in the AR community as someone with a strong focus on demand Read more about AR Classics: Melissa Ruby’s analyst relations myths[…]
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AR Classics: Paul Allen on EMEA analysts’ perspective

In Q1 and Q2 2005, Paul Allen conducted research with 50 EMEA analysts across the leading analyst houses into exactly what they thought of both technology vendors and PR/AR agencies. Back then Paul and I were working from the Lighthouse & Rainier office in Palladium House. Paul found that agencies have much to learn about delivering analyst relations Read more about AR Classics: Paul Allen on EMEA analysts’ perspective[…]
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AR Classics: Vicky Griffith’s ten tips to increase sales

Vicky Griffith, who succeeded me as director of analyst relations at Brodeur in 2002, shared these ten tips to increase sales on the Pleon website in 2005, when she was still Vicky Steel. Pleon is now long gone, so I thought I’d share the article. It’s still useful. Decision making is not getting any easier – Read more about AR Classics: Vicky Griffith’s ten tips to increase sales[…]