Attack of the Zombie Quadrants Webinar

Algorithms, not analysts, increasingly decide which firms are placed in analysts firms’ research, and how they are valued. Gartner is placing a big bet on quadrants driven by customer data. In our webinar on April 11th (11am Eastern, 4pm UK time), Alan Pelz-Sharpe and Duncan Chapple will discuss the rise of automated research, and its Read more about Attack of the Zombie Quadrants Webinar[…]

Video shows why that meeting went wrong

Today some colleagues and I have been discussing with Dr Michael Smets (@michael_smets), from the Centre for Professional Services Firms at the University of Oxford. We’ve been gathering insight from Michael on his team’s studies in firms, often in financial services companies engaged in reinsurance (like his recent study on Lloyds of London) or investment Read more about Video shows why that meeting went wrong[…]

Frost & Sullivan beats 451 in IoT Analyst Firm Awards

Depending on your region of the world, you’ll be astonished (Americas, Europe) or not (Asia, Pacific) by Frost and Sullivan’s strong performance in the Internet of Things Analyst Firm Awards for 2017. We’ve crunched the Analyst Value Survey data, focussing only on users of IoT research, to see which firms are delivering the most value Read more about Frost & Sullivan beats 451 in IoT Analyst Firm Awards[…]

Podcast: What Startups Should Know about Analyst Relations

Andreessen Horowitz (aka “a16z”), a Silicon Valley-based venture capital firm, produce one of the best podcast series in any market. This month they have one of the most useful podcasts on analyst relations, online at SoundCloud. It steps through many of the key points for people starting off in analyst relations: what analysts do, how Read more about Podcast: What Startups Should Know about Analyst Relations[…]
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Kerler: Absurd vendors want analysts to be both biased & neutral

Click to read ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ Sorry! Mistakenly the link in our newsletter to the article called ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ goes to this page. Click the button above to find out why AR people can be misled by guesses of analysts firms’ revenues. Click here Read more about Kerler: Absurd vendors want analysts to be both biased & neutral[…]

Are B2C methods killing B2B marketing?

Something’s going wrong with business to business marketing. Marketers seem to be more distant than ever from understanding their customers or having the time needed to build different value propositions in segmented marketing campaigns. I’ve picked four ways in which B2C methods seem to be driving business brands off course. Start with networks, not personas. Read more about Are B2C methods killing B2B marketing?[…]

Analyst Relations Value Forum to discuss Tragic Quadrant

The IIAR has updated its Tragic Quadrant, which ostensibly ranks the ten top analyst firms in terms of impact, relevance and ease of doing business with. Earlier posts have mentioned the weaknesses of both the Quadrant and the underlying method. The IIAR’s 2017 top ten drops PAC, the fifth most valuable analyst firm. Crisp Research, Read more about Analyst Relations Value Forum to discuss Tragic Quadrant[…]

Your pitch to analysts isn’t just about your solution

In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision Read more about Your pitch to analysts isn’t just about your solution[…]

KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst Read more about KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards[…]

Save the date for our 2017 Analyst Firm Awards

This year we’re publishing the Analyst Firm Awards more or less monthly. Each award recognizes the ten firms delivering the most value in that category, according to respondents to the Analyst Value Survey. Please put the dates in your diary. If you’re a subscriber to the Analyst Value Survey, you will get a free seat Read more about Save the date for our 2017 Analyst Firm Awards[…]