HfS Research overtakes Forrester in 2017 Outsourcing & Automation Analyst Firm Awards

The 2017 Outsourcing & Automation Analyst Firm Awards contain quite a surprise. According to the responses from automation and outsourcing professionals who responded to the 2017 Analyst Value Survey, HfS Research has overtaken Forrester as the second most valuable analyst firm they use. Gartner, of course, is in first place. Reflecting the fast pace of the market, Read more about HfS Research overtakes Forrester in 2017 Outsourcing & Automation Analyst Firm Awards[…]

New method for Analyst Value Survey

A new methodology is shifting the focus of the annual Analyst Value Survey onto the professional’s experience of analysts. Unlike previous years, where value was expressed in concrete services, the 2018 AVS is asking executives to describe the value of analysts in their own words. The survey is now publically live at analystvaluesurvey.com, via a Read more about New method for Analyst Value Survey[…]

CXP & HfS overtake ISG in 2017 IT Services Analyst Firm Awards

IT services is one of the highest value segments covered by the Analyst Value Survey. Participants in the 2016/17 survey told us that just five firms produce most of the value coming from the dozens of analyst and advisory organizations in that market. below are the ten winners of our 2017 IT Services Analyst Firm Read more about CXP & HfS overtake ISG in 2017 IT Services Analyst Firm Awards[…]

Do the IIAR awards simply reward large firms?

The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much Read more about Do the IIAR awards simply reward large firms?[…]
Otto Nassar: https://flic.kr/p/6cZdgt

German views: The analyst spider’s dense web

I recently discovered a useful article drawing together the views in several German-language publications about analysts and analyst relations. Few people who read this blog can read German, so I though it would be helpful to give readers a flavour of the paper, since it gives a good idea of how AR is viewed by many in the vendor Read more about German views: The analyst spider’s dense web[…]

Expanding Ovum was the smartest industry move of the year

Datamonitor’s decision to integrate Butler, Ovum and the Datamonitor Technology business is looking like the major strategic move by one of the analyst firms this year. The integration has not been perfect, and Ovum doesn’t threaten Gartner or Forrester’s leadership. However, it lifts Ovum up in almost every way, and has brought it to the Read more about Expanding Ovum was the smartest industry move of the year[…]

Peggy O’Neill on Analyst Relations Certification

Last week Peggy O’Neill spoke on a Lighthouse webinar to outline the IIAR’s new Analyst Relations Certification (ARC) prorgramme. As the notes below indicate, the ARC test is a serious contribution to improving the professional standing of analyst relations professionals. Test has 15 sections. Reviewed by analyst firms, AR consultancies and AR people. It’s tough. Read more about Peggy O’Neill on Analyst Relations Certification[…]

Gartner’s Symposium: what a difference a year makes!

The annual Gartner Symposium/ITxpo has a rather different air about it this year: numbers are down (I hear there are around 5,000 people although it always feels smaller to me than the stated numbers), heads are down and the dress code’s had a real turn towards the formal (It’s first year when I feel I’m Read more about Gartner’s Symposium: what a difference a year makes![…]

Analyst Relations Certification is a huge advance for the profession

By launching the first independent Analyst Relations Certification (ARC)  scheme, the Institute for Industry Analyst Relations (IIAR) has brought the analyst relations community hugely forward. Before today, there were two three organisations offering certification in analyst relations: Lighthouse offered a professional development certificate to AR managers who passed our ten week webinar course; KCG offered Read more about Analyst Relations Certification is a huge advance for the profession[…]

Lighthouse relaunches the Analyst Relationship Maturity audit

Many organisations want to benchmark their analyst relations, but sometimes it’s hard to benchmark against competitors: the field might be too broad or narrow for an Analyst Attitude Survey. And as budgets come under pressure, it’s harder to maintain measurement budgets. That’s why Lighthouse is relaunching our Analyst Relationship Maturity audit (ARM). In recent years Read more about Lighthouse relaunches the Analyst Relationship Maturity audit[…]