CXP catches up with Ovum in 2017 Telecoms & Networking Analyst Firm Awards

The final category in the 2017 Analyst Firm Awards is for telecommunications and networking. The massive changes in those industries mean that very different analyst firms are emerging, partly because the interests of telecommunications professionals are expanding, and business executives are confirming themselves with telecoms issues more and more. Our telecoms and networking awards reflect Read more about CXP catches up with Ovum in 2017 Telecoms & Networking Analyst Firm Awards[…]

Confessions of an analyst relations consultant

Mark Reed-Edwards found the perfect timing, right after ARInsights‘ forum in Boston, to ask me about the misunderstandings and options within analyst relations. In the first of two ‘Confessions of a Marketer‘ podcasts with Mark, I explain the roots of the pay to play myth: that all analysts will say better things about you if Read more about Confessions of an analyst relations consultant[…]
Frank Gens (IDC) and JP Carter (Forrester) collect Analyst Firm Awards from Duncan Chapple

Forrester & IDC equal Gartner: 2017 Enterprise Applications Analyst Firm Awards

Enterprise Applications are among the technologies where analysts are under the most pressure to provide joined-up thinking. According to the 2017 Analyst Value Survey, it’s one of just three coverage areas where Forrester and IDC together produce more analyst value than Gartner (the others are Marketing and Outsourcing & Automation). In total, those three firms Read more about Forrester & IDC equal Gartner: 2017 Enterprise Applications Analyst Firm Awards[…]

TechMarketView & Ovum show national impact of analysts

IT solution providers can amplify their market impact by understanding that analysts’ impact differs greatly between countries. Services companies and solution providers often look at analysts through the lens of thought leadership: both market intelligence teams, which consume analyst insight, and analyst relations teams, which aim to inform it. However, because most analyst firms write Read more about TechMarketView & Ovum show national impact of analysts[…]
James Stanton accepts 451 Research's Analyst Firm Award from Duncan Chapple

Ovum & 451 advance in Marketing Analyst Firm Awards 2017

Marketing is one of the most important areas of expertise where analysts are creating value for their users. According to the participants in the Analyst Value Survey, the ten firms creating the most value through insight into marketing are the ones listed below. Gartner is the most valuable provider of analyst insight into marketing. Todd Read more about Ovum & 451 advance in Marketing Analyst Firm Awards 2017[…]

CXP Group & KPMG advance in 2017 Security & Risk Analyst Firm Awards

Security and risk are critical areas for the users of analyst firms, and it’s no surprise that its major analyst firms rather than niche specialists who pick up the Security & Risk Analyst Firm Awards for 2017. Gartner has a clear leadership position, aided by its ability to link security issues to the way that Read more about CXP Group & KPMG advance in 2017 Security & Risk Analyst Firm Awards[…]
Sarita Kinkaid (Huawei's AR director) and Kea Company's Duncan Chapple

How Huawei’s analyst relations overtook Cisco’s

Perhaps the biggest surprise of last week’s Analyst Relations Value Forum was Huawei winning one of the KeaCircle awards given to several leading-edge analyst relations teams. Recommendations from industry analyst firms like Gartner and Forrester have not only been a powerful driver of Cisco‘s success over the last 20 years, but it has been a Read more about How Huawei’s analyst relations overtook Cisco’s[…]

Why don’t AR spokespeople discuss business models?

One of the biggest surprises from the Analyst Attitude Survey, which produces the data for our KeaCircle awards, is that many AR spokespeople are missing out on a surprising element of pitching to analysts: mentioning business models. Indeed, analysts’ responses to the summer 2017 AAS tell us that a firm’s business model is a more important part Read more about Why don’t AR spokespeople discuss business models?[…]

How AWS, HERE & Huawei overtook the megavendors

The KeaCircle and Analyst Firm Awards, which we’ll present at the Analyst Relations Value Forum on Thursday, will highlight the stunning dynamism of both analyst relations and of the analyst industry itself. Traditional megavendors are not longer at the leading edge for analysts relations, and clients of major analysts firms have more alternatives and are Read more about How AWS, HERE & Huawei overtook the megavendors[…]

KeaCircle awards show AR excellence is not limited to megavendors

Awards for analyst relations team are a great idea: it’s hard for AR teams to have a useful model of excellence: awards give you an idea of whether you have reached it. However, existing awards programs focus on a small layer of mega-vendors and then to reward firm who do the most analyst relations, rather than Read more about KeaCircle awards show AR excellence is not limited to megavendors[…]