Datamonitor, Ovum & Butler cohabitation makes AR easier

Last week’s meeting of the IIAR invited a delegation from Datamonitor, including John Leigh, who heads the tech research at Datamonitor and its Ovum and Butler brands, and David Mitchell (who has a similar role as the new Research Fellow). John couldn’t make it, but Datamonitor CEO Mark Meek and David Mitchell gave a spirited Read more about Datamonitor, Ovum & Butler cohabitation makes AR easier[…]

AR evaluation’s growing focus on competitors and outcomes

Since our December survey we’ve seen increasing numbers of AR teams trying to move away from tracking their own efforts and trying to see how they are moving relative to their competitors. In the recession mood which still influences many buyers, analysts continue to play a market-shaping role. Clients, not technologies, are increasingly at the Read more about AR evaluation’s growing focus on competitors and outcomes[…]

Avoidance, bias and insularity are top challenges with AR measurement

What are the top errors made by AR teams trying to develop measurements and integrate them into balanced scorecards? Carter and Dave have some suggestions, but while they certainly picks up on challenging aspects of measurement, I’m not sure if they are all mistakes – let alone the most serious mistakes. To pick up on Read more about Avoidance, bias and insularity are top challenges with AR measurement[…]

Go with the grain: Why AR needs to fit Forrester’s imperatives

AR managers need to quit whining about Forrester’s role based research. To make progress, start speaking about the success imperatives its role-based research is founded on. It’s been more than two years since Forrester started the series of focus groups that identified the success imperatives. They gathered together people in each of the roles that Read more about Go with the grain: Why AR needs to fit Forrester’s imperatives[…]

You’re either interesting or you’re not: Don’t pay analysts for briefings

In one scene of ‘What Women Want‘, a recovering chauvinist advises a colleague about her relationship: “I mean, you’re either interesting or you’re not. Ask him to decide.” The same dilemma, and same guidance, faces managers who invite analysts to briefing events and get invoices in return. AR professionals need to push back against firms Read more about You’re either interesting or you’re not: Don’t pay analysts for briefings[…]

Save the analysts: professional selling is needed to understand new needs

The world economy is now in a downward spiral which was avoidable but now places significant challenges for industry analysts and the ecosystem that exists around them. With this post we’re start a new series, Save the analysts, to outline how analysts firms need to respond. The starting point is that consulting and analysts firms Read more about Save the analysts: professional selling is needed to understand new needs[…]

Analyst firms must learn from the Mzinga case study

Gianni Catalfamo, co-leader of the European Technology Practice of the Brodeur|Pleon Worldwide, has posed some important questions in his recent Mzinga case study. As one of the few nuclear engineers working in PR, Gianni’s thoughts are always worth reading. He discusses the choice of Forrester’s web strategist Jeremiah Owyang to caution clients about Mzinga, a Read more about Analyst firms must learn from the Mzinga case study[…]

Merv Adrian sparks a debate on giving analysts Powerpoint

Merv Adrian’s posting reminded me how being given vendors’ Powerpoint after a briefing was really useful for me when I was an analyst. You can go into the outline view and cut and paste the heading into Word, then type up your notes often reusing their headings if they were factual. That could lead to Read more about Merv Adrian sparks a debate on giving analysts Powerpoint[…]

Gartner research guru says our Magic Quadrant guidance is ‘On the money’

Stacey Hawkins, until recently Gartner’s worldwide Managing VP of Research Methodology, praised our recent podcast on the Magic Quadrant in a comment. She makes the important point that lack of clarity, either by the vendor or by the analyst, is behind most of the difficult issues associated with the MQ. I consider myself something of Read more about Gartner research guru says our Magic Quadrant guidance is ‘On the money’[…]