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Leveraging the Power of Analyst Relations

Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships with buyers of technology, analysts like Gartner, Forrester and IDC hold tremendous power over vendors of IT products and services. They interact with existing and potential customers, employees and financial analysts. Read more about Leveraging the Power of Analyst Relations[…]

CXP Group advances in Analytics & Big Data Analyst Firm Awards

The 2017 Analyst Firm Awards for Analytics and Big Data seem to be rewarding firms that are most deeply engaged in conversations with clients. The top ten firms are notable for the strong combined performance of all three CXP Group brands (PAC, le CXP and BARC) and of two giant business advisory firms (Deloitte and Read more about CXP Group advances in Analytics & Big Data Analyst Firm Awards[…]

Gartner’s Cool Vendors says award boosts sales

What have Box, Dropbox, Nest, Evernote, Cloudera, Palantir and Instagram in common? They were all named a Cool Vendor by Gartner. So, what happened to the Cool Vendors? We identified over 1250 tech companies that were nominated Cool Vendor by Gartner between 2009 and 2014. We surveyed some of them to evaluate both the impact Read more about Gartner’s Cool Vendors says award boosts sales[…]

Do layoffs at 451 Research reflect lower value?

News of a reduction in force at 451 Research (eight analysts and a handful of other staff are affected) will have analyst relations managers looking to see which analysts are affected. The smartest AR professionals will be asking their favourite analysts firms to reach out to their closest analysts at 451 and Uptime (especially those Read more about Do layoffs at 451 Research reflect lower value?[…]
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Join Kea in supporting Doctors Without Borders

Médecins Sans Frontières/Doctors Without Borders is the latest charity to benefit from Kea Company’s Analyst Attitude Survey. As a gesture of thanks to the hundreds of analysts who take part in the survey, we dedicate additional donations to recognised charities as the number of participants grows. This year, we’d like to especially foreground the work of Doctors Read more about Join Kea in supporting Doctors Without Borders[…]

Video shows why that meeting went wrong

Today some colleagues and I have been discussing with Dr Michael Smets (@michael_smets), from the Centre for Professional Services Firms at the University of Oxford. We’ve been gathering insight from Michael on his team’s studies in firms, often in financial services companies engaged in reinsurance (like his recent study on Lloyds of London) or investment Read more about Video shows why that meeting went wrong[…]

Frost & Sullivan beats 451 in IoT Analyst Firm Awards

Depending on your region of the world, you’ll be astonished (Americas, Europe) or not (Asia, Pacific) by Frost and Sullivan’s strong performance in the Internet of Things Analyst Firm Awards for 2017. We’ve crunched the Analyst Value Survey data, focussing only on users of IoT research, to see which firms are delivering the most value Read more about Frost & Sullivan beats 451 in IoT Analyst Firm Awards[…]

Podcast: What Startups Should Know about Analyst Relations

Andreessen Horowitz (aka “a16z”), a Silicon Valley-based venture capital firm, produce one of the best podcast series in any market. This month they have one of the most useful podcasts on analyst relations, online at SoundCloud. It steps through many of the key points for people starting off in analyst relations: what analysts do, how Read more about Podcast: What Startups Should Know about Analyst Relations[…]
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Kerler: Absurd vendors want analysts to be both biased & neutral

Click to read ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ Sorry! Mistakenly the link in our newsletter to the article called ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ goes to this page. Click the button above to find out why AR people can be misled by guesses of analysts firms’ revenues. Click here Read more about Kerler: Absurd vendors want analysts to be both biased & neutral[…]

Are B2C methods killing B2B marketing?

Something’s going wrong with business to business marketing. Marketers seem to be more distant than ever from understanding their customers or having the time needed to build different value propositions in segmented marketing campaigns. I’ve picked four ways in which B2C methods seem to be driving business brands off course. Start with networks, not personas. Read more about Are B2C methods killing B2B marketing?[…]