Cool Vendor unicorn

Gartner Cool Vendor 2018 release: Things are changing…

For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd and get valuable references or valued customers. Since Gartner began the Cool Vendors report in 2004, over 3,100 Cool Vendors have been recognised. Daryl C. Plummer, VP and chief Gartner Fellow just Read more about Gartner Cool Vendor 2018 release: Things are changing…[…]
Survival rate of US start-ups

Should start-ups put customer value before survival?

The notion that early stage businesses need to focus on solving a client problem rather than on their own long-term survival is a common one. However, they need to explain their commercial goals and strategies when speaking to industry intermediaries like analysts or investors. That is my takeaway this week after one to one meetings Read more about Should start-ups put customer value before survival?[…]

Analyst relations webinar: Beyond best practice

Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst relations webinar on Tuesday April 10 2018, Teri Green, Duncan Chapple and Stephen Miller will not only discuss shifts in the commonly-held ideas about ‘best practice’ but also outline a new Read more about Analyst relations webinar: Beyond best practice[…]

Peter O’Neill joins Kea Company as Research Director

LONDON. February 1st 2018 — Longtime industry analyst Peter O’Neill has been appointed Research Director by Kea Company, the world’s largest analyst relations (AR) consultancy. O’Neill was previous research director at Forrester Research, leading the firm’s services for analyst relations professionals as well as research for B2B Marketing professionals.   At Kea Company, O’Neill will Read more about Peter O’Neill joins Kea Company as Research Director[…]

Free seats available for the Analyst Relations Value Forum

Thanks to the IIAR a number of complimentary seats, worth £100 each, are now available for the Analyst Relations Value Forum at King’s College London on September 14. Panels at the event include some of the leading figures in : – How can AR cope with changing market dynamics? Allen Valahu (Accenture), Annelieke Nagel (Kea Company), Ludovic Leforestier Read more about Free seats available for the Analyst Relations Value Forum[…]
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Leveraging the Power of Analyst Relations

Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships with buyers of technology, analysts like Gartner, Forrester and IDC hold tremendous power over vendors of IT products and services. They interact with existing and potential customers, employees and financial analysts. Read more about Leveraging the Power of Analyst Relations[…]
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Kerler: Absurd vendors want analysts to be both biased & neutral

Click to read ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ Our article called ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ is a useful compliment to Joerg Kerler’s article below. Click the button above to find out why AR people can be misled by guesses of analysts firms’ revenues. Click here for the article Read more about Kerler: Absurd vendors want analysts to be both biased & neutral[…]

Top ten global analysts: 2016’s outstanding research

2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the 2017 Analyst Firm Awards. Together they show how diverse analysts’ most compelling content can be, including deep quantitative research into mature markets, like cellphones; pointed competitive insight into corporate changes, like Read more about Top ten global analysts: 2016’s outstanding research[…]

IDC overtakes HfS in 2017 global Analyst Firm Awards

Gartner and Forrester’s leadership is no surprise, but this year IDC has won back third place in our annual Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum have also risen substantially this year, rounding out the top six. In last year’s awards, we saw that firms that could create Read more about IDC overtakes HfS in 2017 global Analyst Firm Awards[…]

Analyst Value Survey shows deeper frustration with industry analysts

I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be available early in January, but the responses show that many users of analysts’ services are reaching out to more firms than before, and are gathering quite uneven value. Firstly, the good Read more about Analyst Value Survey shows deeper frustration with industry analysts[…]