Guess Who’s Looking for Top Talent in Analyst Relations?

Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM to Google, we gathered the top US Analyst Relations firms with vacancies needing to be filled. If you’d like to learn more about the opportunity and to schedule an interview, contact these firms directly. However, if you do not know who to reach, contact Kea Company for an introduction. […]

Netscout continues unwise Gartner suit

Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming the reputation of both analyst firms and analyst relations professionals. Over the last weeks, pressure has mounted on Netscout’s lawyers. Netscout claims Gartner’s Magic Quadrant harmed its enterprise sales and that Read more about Netscout continues unwise Gartner suit[…]

Do the IIAR awards simply reward large firms?

The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality. In a blog post on July 6th, the IIAR awarded IBM the status of best analyst relations teams, with Cisco, Dell and HP as runners-up. Together with Microsoft, which outsources much Read more about Do the IIAR awards simply reward large firms?[…]

Vendors drive IDC’s sale to Sondergaard & Lafond

[IDC have asked me to point out that this piece was written as an April Fool’s joke, as is the linked April Fool’s post on the IIAR site: the events described have not actually happened, and the link at the end of the article is also a clue.] This morning the IIAR reported that IBM, Oracle and Read more about Vendors drive IDC’s sale to Sondergaard & Lafond[…]

IDC merger to follow Experton, Saugatuck & CXP?

Experton’s purchase by ISG, which also acquired Saugatuck, Compass and TPI, is just one more example of the ongoing analyst cycle. While mergers and acquisitions are ongoing so is the formation of new firms. The advantages of mergers are clear. CXP Group is a good example. By combining PAC, BARC and Le CXP, the group Read more about IDC merger to follow Experton, Saugatuck & CXP?[…]
Analyst Value Survey

AVS shows Gartner fumbles new coverage areas

Phew! We’re just concluding all the first round of strategy workshops where clients are using the Analyst Value Survey to refocus their analyst relations efforts for 2016. There are some important implications, and especially for companies working in emerging coverage areas where Gartner’s hold seems to be less strong. If you are not familiar with Read more about AVS shows Gartner fumbles new coverage areas[…]

Vicki Jenkins: AR Planning Doesn’t Have to be Like Nailing Jell-O to a Tree

With a background as both an analyst relations (AR) professional and an industry analyst, I have seen what happens on both sides of the fence, and communication between the two sides is not always straightforward. Hence, this is the first in a series of blogs for AR professionals containing tips and pointers on how to Read more about Vicki Jenkins: AR Planning Doesn’t Have to be Like Nailing Jell-O to a Tree[…]

Gartner and Forrester head 2016 Global Analyst Firm Awards

This post relates to the 2016 awards. For the 2017 award winners, read this post.  A new year always brings changes (including here at Kea, where we are welcoming several new colleagues), and our annual Analyst Firm Awards. Because the 2015 awards are based on the massive participation in the 2015 Analyst Value Survey, there’s Read more about Gartner and Forrester head 2016 Global Analyst Firm Awards[…]
Analyst Firm Awards 2016: Top 10 Americas

Gartner, Forrester, HfS & IDC top 2016 Americas Analyst Firm Awards

Users of analyst insight in the Americas say that Gartner, Forrester Research, HfS Research and IDC are the firms that delivered the most value in 2015. HfS’ move up to third place will surprise many readers. It shows that, despite IDC’s stronger research, HfS’s ability to deliver strong peer networking and events is solidifying its Read more about Gartner, Forrester, HfS & IDC top 2016 Americas Analyst Firm Awards[…]

Early surprises in the 2015/16 Analyst Value Survey

We’re past the half-way mark in the Analyst Value Survey, and the results we have so far are fascinating. The survey is well over the number of responses it had in 2013. We’re already able to see some strong trends. The most striking trend is the growth of the market, especially on the end-user side. Read more about Early surprises in the 2015/16 Analyst Value Survey[…]