Lena Davies collects Forrester's 2018 AFA

Gartner & Forrester lead 2018 Global Analyst Firm Awards

Gartner and Forrester lead the 2018 Global Analyst Firm Awards, which recognise the market analyst and advisory firms most valued outside the Americas (which is covered by a separate award). The methodological tweaks in the 2018 awards, which recognise the valuable firms that are most relied on, boosts the gap between Gartner, Forrester and IDC, Read more about Gartner & Forrester lead 2018 Global Analyst Firm Awards[…]

After Sondergaard, analyst firms must take stock

The resignation of the industry’s most famous analyst, Peter Sondergaard, over workplace behaviour is an opportunity for the whole industry to take stock. I was interviewed by the Wall Street Journal for their report, and the grapevine is still buzzing with gossip about Sondergaard. However, the tensions and risks we have discussed above are not Read more about After Sondergaard, analyst firms must take stock[…]

18 to win 2018 Analyst Firm Awards

The 18 winners listed below will each win one or more Analyst Firm Awards on September 10. The 2018 Analyst Firm Awards (AFA) use an improved methodology that rewards the valuable advisory and analyst firms that users rely on the most. The annual awards, which reflect users’ responses to Kea Company’s Analyst Value Survey, span Read more about 18 to win 2018 Analyst Firm Awards[…]

Siemens, Hitachi, Schneider & AECOM lead Heavy Industry IQ

Siemens, Hitachi, Schneider Electric & AECOM are the firms to watch in Kea’s 2018 Heavy Industry Influencer Quadrant. Stephen Miller (@InfluenceRel) and Duncan Chapple (@DuncanChapple) published the report on August 10th to spotlight the firms with the highest profile in analyst research on chemicals, construction, energy, manufacturing, materials, resources, shipping and transportation. Philips, Adobe and Read more about Siemens, Hitachi, Schneider & AECOM lead Heavy Industry IQ[…]
Forrester-Analyst-Firm-Awards

Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution

Forrester’s continuing acquisitions spotlight the firm’s evolution from pure-play analyst house to a digital business advisory and services provider. On July 10, 2018, Forrester confirmed the purchase of two technology providers, Glimpzlt and FeedbackNow. Together, the purchases enhance Forrester’s ability to provide operational solutions that will be part of the customer experience suite that it Read more about Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution[…]

How Adobe & Amazon gained in TMT Influencer Quadrant

Adobe and Amazon have gained the most share of voice in analyst research over the last year. That’s the finding of Kea Company’s TMT Influencer Quadrant, which Peter O’Neill and I published on July 12. It echoes the finding of last year’s Kea Circle awards, in which our survey of industry analysts found Amazon to Read more about How Adobe & Amazon gained in TMT Influencer Quadrant[…]

Torsten Sewing: The case for AR has to be tactical

Torsten Sewing, who led Lighthouse Analyst Relations’ work in mainland Europe for eight years, shared these thoughts with us.   The Institute for Industry Analyst Relations white paper on “Making the case for Analyst Relations” is one in the series of guides written for IIAR members. Many of its members are in large companies where Read more about Torsten Sewing: The case for AR has to be tactical[…]
SageCircle co-founder Carter Lusher

Save the date for Carter Lusher webinar

Our friends at ARInsights have this important news: Carter Lusher, Director of Analyst Relations at Informatica, SageCircle founder and former research fellow at Gartner, will present a thought-provoking webinar on Tuesday, July 31st @12 ET/9 PT. Please save the date, registration details will soon follow.   Analyst 5-Year Scenario: Implications for AR of Acquisitions and Read more about Save the date for Carter Lusher webinar[…]
15 05 Analyst Sales Impact Matrix Sample

Analyst ranking must start with service level tiers

  Tiering and ranking analysts is a topic of growing interest this season, with webinars on the topic announced by our friends at the IIAR and Spotlight. The basic reason for ranking analysts is clear. Rather than rank analysts emotionally, or just point to past meetings, we need to have analyst lists which are ranked Read more about Analyst ranking must start with service level tiers[…]
Analyst Observatory

Cool Vendor – is it a beauty contest?

There’s been a lot of discussion in the analyst relations community about the rollout of the present round of Cool Vendor designations from Gartner. We’d be better prepared for them if we looked at academic research into contest-like evaluations like these, at the University of Edinburgh’s Analyst Observatory and elsewhere. Drawing on a roundtable at Warwick Read more about Cool Vendor – is it a beauty contest?[…]