Spokespeople lose analysts’ trust if they cannot discuss business models

Over the last few weeks, my colleagues and I have been interviewing industry analysts about business models. After reviewing the results from the summer Analyst Attitude Survey, we found that business models are about 25% more relevant to analysts than to the spokespeople that vendors delegate to meet them. My colleague Esther Boyer developed a Read more about Spokespeople lose analysts’ trust if they cannot discuss business models[…]

CXP Group & KPMG advance in 2017 Security & Risk Analyst Firm Awards

Security and risk are critical areas for the users of analyst firms, and it’s no surprise that its major analyst firms rather than niche specialists who pick up the Security & Risk Analyst Firm Awards for 2017. Gartner has a clear leadership position, aided by its ability to link security issues to the way that Read more about CXP Group & KPMG advance in 2017 Security & Risk Analyst Firm Awards[…]

Why don’t AR spokespeople discuss business models?

One of the biggest surprises from the Analyst Attitude Survey, which produces the data for our KeaCircle awards, is that many AR spokespeople are missing out on a surprising element of pitching to analysts: mentioning business models. Indeed, analysts’ responses to the summer 2017 AAS tell us that a firm’s business model is a more important part Read more about Why don’t AR spokespeople discuss business models?[…]

KeaCircle awards show AR excellence is not limited to megavendors

Awards for analyst relations team are a great idea: it’s hard for AR teams to have a useful model of excellence: awards give you an idea of whether you have reached it. However, existing awards programs focus on a small layer of mega-vendors and then to reward firm who do the most analyst relations, rather than Read more about KeaCircle awards show AR excellence is not limited to megavendors[…]

New method for Analyst Value Survey

A new methodology is shifting the focus of the annual Analyst Value Survey onto the professional’s experience of analysts. Unlike previous years, where value was expressed in concrete services, the 2018 AVS is asking executives to describe the value of analysts in their own words. The survey is now publically live at analystvaluesurvey.com, via a Read more about New method for Analyst Value Survey[…]
https://flic.kr/p/ajeU18

Microsoft layoffs: Can Seattle learn from Blackberry?

An ‘anchor’ tech employer, like Microsoft in Washington State or Nokia in Southern Finland, produces great opportunities for a region but also big risks. Microsoft and Nokia’s announcements of further job cuts over the last few weeks produce further challenges for cities like Seattle, Tacoma, Espoo, Tampere and Oulu. Even though these are firms are Read more about Microsoft layoffs: Can Seattle learn from Blackberry?[…]

500 analysts say innovation, markets & value challenge major vendors

Almost 500 industry influencers have already taken our Analyst/Advisor Attitude Survey, which closes this week. Their responses reveal analysts’ deepening future orientation. They told us that the three main challenges for the providers they follow are: to innovate business; to change markets and to better articulate their value. We’ll be running a webinar to discuss Read more about 500 analysts say innovation, markets & value challenge major vendors[…]

Does location matter for Cool Vendors?

Looking through the responses for our survey of Cool Vendors, It’s interesting to see how location matters. We invited every firm that won the Cool Vendor award over a five year period, and it’s interesting to see which countries have the most Cool Vendors. Not every firm really considers itself has having one national location, but Read more about Does location matter for Cool Vendors?[…]
http://www.thebluediamondgallery.com/wooden-tile/l/leverage.html

Leveraging the Power of Analyst Relations

Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships with buyers of technology, analysts like Gartner, Forrester and IDC hold tremendous power over vendors of IT products and services. They interact with existing and potential customers, employees and financial analysts. Read more about Leveraging the Power of Analyst Relations[…]

CXP Group advances in Analytics & Big Data Analyst Firm Awards

The 2017 Analyst Firm Awards for Analytics and Big Data seem to be rewarding firms that are most deeply engaged in conversations with clients. The top ten firms are notable for the strong combined performance of all three CXP Group brands (PAC, le CXP and BARC) and of two giant business advisory firms (Deloitte and Read more about CXP Group advances in Analytics & Big Data Analyst Firm Awards[…]