Do layoffs at 451 Research reflect lower value?

News of a reduction in force at 451 Research (eight analysts and a handful of other staff are affected) will have analyst relations managers looking to see which analysts are affected. The smartest AR professionals will be asking their favourite analysts firms to reach out to their closest analysts at 451 and Uptime (especially those Read more about Do layoffs at 451 Research reflect lower value?[…]
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Join Kea in supporting Doctors Without Borders

Médecins Sans Frontières/Doctors Without Borders is the latest charity to benefit from Kea Company’s Analyst Attitude Survey. As a gesture of thanks to the hundreds of analysts who take part in the survey, we dedicate additional donations to recognised charities as the number of participants grows. This year, we’d like to especially foreground the work of Doctors Read more about Join Kea in supporting Doctors Without Borders[…]

Video shows why that meeting went wrong

Today some colleagues and I have been discussing with Dr Michael Smets (@michael_smets), from the Centre for Professional Services Firms at the University of Oxford. We’ve been gathering insight from Michael on his team’s studies in firms, often in financial services companies engaged in reinsurance (like his recent study on Lloyds of London) or investment Read more about Video shows why that meeting went wrong[…]

Frost & Sullivan beats 451 in IoT Analyst Firm Awards

Depending on your region of the world, you’ll be astonished (Americas, Europe) or not (Asia, Pacific) by Frost and Sullivan’s strong performance in the Internet of Things Analyst Firm Awards for 2017. We’ve crunched the Analyst Value Survey data, focussing only on users of IoT research, to see which firms are delivering the most value Read more about Frost & Sullivan beats 451 in IoT Analyst Firm Awards[…]
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Kerler: Absurd vendors want analysts to be both biased & neutral

Click to read ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ Sorry! Mistakenly the link in our newsletter to the article called ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ goes to this page. Click the button above to find out why AR people can be misled by guesses of analysts firms’ revenues. Click here Read more about Kerler: Absurd vendors want analysts to be both biased & neutral[…]

Are B2C methods killing B2B marketing?

Something’s going wrong with business to business marketing. Marketers seem to be more distant than ever from understanding their customers or having the time needed to build different value propositions in segmented marketing campaigns. I’ve picked four ways in which B2C methods seem to be driving business brands off course. Start with networks, not personas. Read more about Are B2C methods killing B2B marketing?[…]

Analyst Relations Value Forum to discuss Tragic Quadrant

The IIAR has updated its Tragic Quadrant, which ostensibly ranks the ten top analyst firms in terms of impact, relevance and ease of doing business with. Earlier posts have mentioned the weaknesses of both the Quadrant and the underlying method. The IIAR’s 2017 top ten drops PAC, the fifth most valuable analyst firm. Crisp Research, Read more about Analyst Relations Value Forum to discuss Tragic Quadrant[…]

Your pitch to analysts isn’t just about your solution

In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal credibility of the participants. Sometimes the slides used in pitches are just excuses for the interaction. The slides are used to assess both the market vision Read more about Your pitch to analysts isn’t just about your solution[…]

Webinar: Survey shows new risks for analyst relations

A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to hear how leading AR professionals are responding to them, and what the best practice is for your analyst relations program. Three risks stand out massively. First, there a big gap between Read more about Webinar: Survey shows new risks for analyst relations[…]

Vendors’ five key thoughts about analyst firms

Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. Analysts (including analysts who call themselves consultants or advisors) are often thought to have bias, especially if most of their revenue comes from vendors. Sometimes the effort put into staying informed makes analysts Read more about Vendors’ five key thoughts about analyst firms[…]