IoT analysts: focus, but look for new market opportunities

Analysts and advisors following the Internet of Things (IoT) see many aspects to the sector’s massive underlying growth opportunity. We’ve taken a look at some of the early responses to the Analyst Attitude Survey. In other areas, advisors and analysts had a lot to say about the challenges facing vendors. With IoT, however, the opportunities Read more about IoT analysts: focus, but look for new market opportunities[…]

Replay for IT Industry Analysts in 2023: Evolution, Revolution, or Disruption?

Thanks to our partners at ARinsights, a replay is available of Carter Lusher’s fascinating webinar last week: IT Industry Analysts in 2023: Evolution, Revolution, or Disruption? Carter Lusher is long-time player in the analyst game: IT manager end-user client, Research Fellow at Gartner and Ovum, co-founder of analyst-of-the-analysts firm SageCircle, and AR professional. In a Read more about Replay for IT Industry Analysts in 2023: Evolution, Revolution, or Disruption?[…]
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Leveraging the Power of Analyst Relations

Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships with buyers of technology, analysts like Gartner, Forrester and IDC hold tremendous power over vendors of IT products and services. They interact with existing and potential customers, employees and financial analysts. Read more about Leveraging the Power of Analyst Relations[…]

KPMG in, Ovum out: Cloud Analyst Firm Awards

This month’s Analyst Firm Awards celebrate the most valuable analysts and advisors on Cloud. Kea Company has crunched the data from the Analyst Value Survey to find ten firms which, in total, deliver 64% of all the value being delivered worldwide to people using their insight on cloud solutions. Cloud is, along with Strategy, one Read more about KPMG in, Ovum out: Cloud Analyst Firm Awards[…]

Warning: Don’t use guesstimates of analyst firms’ revenue

The size and significance of different analyst firms’ share of pocket are among the longest-standing disagreements in analyst relations. Broad measures of the market, such as those shared by Gartner with its investors, are several times larger than conservative estimates from firms like KCG. Our view is that these disagreements will not be resolved and Read more about Warning: Don’t use guesstimates of analyst firms’ revenue[…]

Attack of the Zombie Quadrants Webinar

Algorithms, not analysts, increasingly decide which firms are placed in analysts firms’ research, and how they are valued. Gartner is placing a big bet on quadrants driven by customer data. In our webinar on April 11th (11am Eastern, 4pm UK time), Alan Pelz-Sharpe and Duncan Chapple will discuss the rise of automated research, and its Read more about Attack of the Zombie Quadrants Webinar[…]
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Kerler: Absurd vendors want analysts to be both biased & neutral

Click to read ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ Sorry! Mistakenly the link in our newsletter to the article called ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ goes to this page. Click the button above to find out why AR people can be misled by guesses of analysts firms’ revenues. Click here Read more about Kerler: Absurd vendors want analysts to be both biased & neutral[…]

KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards

For the strategic heavy lifting, executives are reaching out to a very wide range of advisors. Gartner heads up the list when we look at the Analyst Value Survey data to find the analyst firms most valued by people who work on strategy. It creates almost 19% of all the value being produced by analyst Read more about KPMG pushes out 451 in 2017 Strategy Analyst Firm Awards[…]

Kea Company acquires UK analyst relations consultancy Active Influence

Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Read more about Kea Company acquires UK analyst relations consultancy Active Influence[…]