Four Quartiles

Four quartiles show enterprises’ growing use of freemium analysts

Managers in large enterprises, and especially those involved in evaluating and deciding about technology choices, use more analyst firms with each year. Our AVS has shown that the different layers of the analyst community, what we call the four quartiles, are used with different frequency by different users. The Analyst Value Survey asks them which Read more about Four quartiles show enterprises’ growing use of freemium analysts[…]

2018 Analyst Firm Awards to be published on 10 September

The world’s most valuable industry analyst firms will be honoured by the announcement of the 2018 Analyst Firm Awards on 10 September. The awards reflect the opinions of hundreds of those firms’ users collected by the 2017-18 Analyst Value Survey. The focus of the survey, on the most valuable analyst firms, spotlights how analyst firms can Read more about 2018 Analyst Firm Awards to be published on 10 September[…]
James Stanton accepts 451 Research's Analyst Firm Award from Duncan Chapple

Ovum & 451 advance in Marketing Analyst Firm Awards 2017

Marketing is one of the most important areas of expertise where analysts are creating value for their users. According to the participants in the Analyst Value Survey, the ten firms creating the most value through insight into marketing are the ones listed below. Gartner is the most valuable provider of analyst insight into marketing. Todd Read more about Ovum & 451 advance in Marketing Analyst Firm Awards 2017[…]

Adapt or Fail! – Analyst firm business models are changing – does this mean that analyst relations needs to change as well?

In recent years we have seen quite a few changes in the analyst landscape: We’ve seen new boutique analyst firms entering the market and focussing on sub-segments or geographies (HfS Research, Crisp Research, Greyhound Research etc). We’ve seen M&A activities indicating a trend towards bigger firms and more comprehensive research coverage (CXP/BARC/PAC, ISG/Alsbridge/Experton, Informa/Ovum). And Read more about Adapt or Fail! – Analyst firm business models are changing – does this mean that analyst relations needs to change as well?[…]

Kea Company acquires UK analyst relations consultancy Active Influence

Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy

January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become a partner in Kea Company, which obtained substantially all of Active Influence’s intellectual property and assets at the end of 2016.

AVS shows Gartner fumbles new coverage areas

We’re just concluding all the first round of strategy workshops where clients are using the Analyst Value Survey to refocus their analyst relations efforts for 2016, writes Duncan Chapple. There are some important implications, and especially for companies working in emerging coverage areas where Gartner’s hold seems to be less strong. If you are not familiar with the AVS, check out my short video or for a longer drill-down our recorded webinar.

Take Part In The Analyst Value Survey 2015-2016!

The 2015/2016 Analyst Value Survey is now open. Please share the address,, and take the survey yourself. As the video below explains, the Analyst Value Survey plays a unique role for the analyst industry. Each year over a thousand users of analyst research share their experiences about the analysts they are using, and how competitive analyst firms are advancing.

The Top Ten Analyst Firms For Business Growth

One of the most interesting discoveries of the Analyst Value Survey was that some demand-side firms have a very different idea from supply-side firms about which analyst firms are driving business growth. We asked users of analyst services to name the five firms that most drove business growth, Generally there was agreement about the top ten. […]

Announcing The Ten Top Telecoms Analyst Firms

Over 200 telecoms and networking professionals told the Analyst Value Survey that Gartner, IDC and Forrester were the three most valuable analyst firms. That’s a great result for IDC, but the real surprise is the strong performance of services firms in the telecoms top ten of our analyst firm awards, and the fall of telecoms specialists like Ovum and the 451 team that was previously Yankee Group. […]