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Kerler: Absurd vendors want analysts to be both biased & neutral

In this passionate defence of the need for analysts to focus on their core research competency, Jörg Kerler argues that the imperatives of digital transfomation require excellent and neutral research. Analysts’ buyers are absurd if they think that neutrality can come from firms that vendors use as sales influencers. Thoughts on the true value of analyst research and Read more about Kerler: Absurd vendors want analysts to be both biased & neutral[…]