Big data: What are 80% of analysts missing, and why?

How can individuals and businesses use big data from the major societal changes in the world today? That was the question that Dominique Turcq posed to me and other alumni of EDHEC, one of the five hyperselective Grandes Écoles whose alumni dominate French business, at a reunion on June 7th. In the classical ‘big picture’ approach of Read more about Big data: What are 80% of analysts missing, and why?[…]

The rise of the right-brained analyst

There’s a opportunity facing analysts. It arises from a gap between what analysts offer and what their clients are looking for. Analyst firms traditionally use analytical skills which, by focussing research through structured and sequential methods, tend to blinker and confine their analysis.  In today’s difficult market, businesses often need creative solutions. Both vendors and users of Read more about The rise of the right-brained analyst[…]

The most read articles in 2012

2012 was a fascinating year for this website. By producing fewer articles and spending more time producing topic guides, the number of visits to the site increased 53%. The most read articles on the site this year were: * Influencer relations needs action research to look beyond the left-overs * Which analyst firms really drive Read more about The most read articles in 2012[…]

Should other analysts copy Yankee’s affiliate network?

Last week’s launch of Yankee Group’s affiliate network is an interesting response to a number of challenges that other analyst firms face. Certainly the network is a reaction to Yankee’s specific challenges, which Laura surveyed well: it was developed as a mechanism for continuing to benefit from senior Yankee staff (initially four and now three) Read more about Should other analysts copy Yankee’s affiliate network?[…]

Research Round-up: Five forces determine CRM vendors’ uncertain future

The last few months have seen a shift in how analysts are viewing the market for customer relationship marketing solutions.  In the enterprise, analysts say business managers must act fast to regain the initiative to innovate customer relationship management (CRM) solutions. Lighthouse’s Duncan Chapple explains in this Research Round-up report that “Because the major drivers Read more about Research Round-up: Five forces determine CRM vendors’ uncertain future[…]

At the crossroads: Opportunities for AR

“AR has a great opportunity” to close the social media loop, Jonny Bentwood told us this week. As the strategy guru at Edelman responsible for social media and analyst relations, he has a powerful insight into the discussion on AR’s future. “As influence becomes more important and traditional stakeholder models become less focussed, AR can Read more about At the crossroads: Opportunities for AR[…]

Influencing analysts’ growing market for consulting

Springboard’s acquisition of Hydrasight (discussed last month) and the expansion of Experton Group into the UK reflect an important shifting value curve in the analyst industry, with important implications for analyst relations managers. Communications managers need to know what’s happening, how to anticipate the changes, and what to do differently. Our regular surveys of analyst Read more about Influencing analysts’ growing market for consulting[…]

Canalys Voice launch reflects analysts’ turn back to direct marketing

Canalys, the UK-headquartered specialist in channels to market, is following a number of other analyst firms in launching newsletters and other tools that allow direct marketing of reports and events. The Canalys Voice drives readers towards buying its research, and it cannot be accidental that the newsletter comes from Rita Chaher, who runs the firm’s Read more about Canalys Voice launch reflects analysts’ turn back to direct marketing[…]

Podcast: Chapple and Jost discuss changes in the analyst industry

Duncan Chapple and Marius Jost discuss how analyst firms are changing in a recently-recorded podcast. In the mp3 recording, the two former analysts discuss what what means for the way that end-users ‘consume’ analyst services. In less than 15 minutes, the two analyst relations experts spotlight six major trends unfolding in today’s past-changing analyst industry. Read more about Podcast: Chapple and Jost discuss changes in the analyst industry[…]