Kea Company doubles European team

January 19 2016, London — Kea Company, the global influencer relations consultancy, has announced new team members in Europe including advisory partner Annelieke Nagel, a Gartner and IDC alumnus with 30 years’ experience in the analyst industry and in analyst relations. The new colleagues include the following professionals. Annelieke Nagel joined IDC in 1986 and Read more about Kea Company doubles European team[…]
Photo: Duncan Chapple

Rajdev & Valahu spark discussion on research futures

Naveeen Rajdev from Wipro and Allan Valahu from Accenture gave their views on new and old forms of influence to  Phil Fersht in the AR Forum’s first fire-side chat. Many AR people agree on the tiring nature of signature research like the Quadrants, and the debatable value in the stale research formats. More consolidation of Read more about Rajdev & Valahu spark discussion on research futures[…]
15 05 Analyst Sales Impact Matrix Sample

How to use the Analyst Sales Impact Matrix

The Analyst Sales Impact Matrix is one of the most-requested custom analyses produced by our Analyst Value Survey. Over the years, the AVS has gathered the opinions of thousands of users of analyst services about how they use analysts, and for what. The main report is a massive document, around 180 slides, but it does not answer Read more about How to use the Analyst Sales Impact Matrix[…]

Guest Post: Digital research shows AR’s tight connections

The Analyst Relations Forum on Twitter It is now relatively common that conversations happening at events can be captured on Social Networking Sites such as Twitter as well as physically in the room. What we want to demonstrate here is the potential of social media monitoring tools for analysing remote events. This post will showcase Read more about Guest Post: Digital research shows AR’s tight connections[…]
WiBro Egg. Photo: netstrolling https://creativecommons.org/licenses/by/2.0/

When failures are not really failures: the parable of WiBro

One of the biggest challenges, for both analysts and vendors, is when valuable technologies are mistakenly considered to be total failures if they have limited commercial adoption. A great example of that is WiBro, a portable internet service launched commercially in Korea after a national R&D programme. It supported video-on-demand, video telephony and broadcasting in Read more about When failures are not really failures: the parable of WiBro[…]

How can analysts and research directors work well together?

Yesterday Professor Susan E. Murphy, an internationally-respected leadership expert at Edinburgh University, gave a talk about how researchers are grown. The balance between finding mentors and working with supervisors is a key challenge for researchers of all fields, from industry specialists like analysts, through think tank members and on to hard-core academics. Few analysts have the time to Read more about How can analysts and research directors work well together?[…]

Efrem Mallach on 40 years in and around the analyst industry

In a discussion at the Informatics Forum at the University of Edinburgh on September 19, Efrem Mallach outlined his 40 years in the industry to a seminar room crowded with technology researchers. The university is Europe’s largest centre for IT research. Efrem’s second job was in Honeywell; he ended up as a manager of competitive analysis. In Read more about Efrem Mallach on 40 years in and around the analyst industry[…]

27 things no-one tells new researchers

What are some of the things that the best researchers learn, yet some professionals never find out? What do new business researchers need to know about doing an analysis? There’s more guidance on ethical questions and commercial relationships at some research firms than on doing the research itself. Here are 20 of suggestions, which I noted down Read more about 27 things no-one tells new researchers[…]

Edinburgh academics to host Forum workshop on AR training

The two academics leading research internationally into analyst relations have agreed to host a workshop at the Analyst Relations Forum. Professor Neil Pollock (pictured above, on the left) and Dr Gian Marco Campagnolo have this to say about the interactive workshop they will facilitate, which shall aim to identify the top training needs of analyst relations professionals. The AR community has Read more about Edinburgh academics to host Forum workshop on AR training[…]

The risks and rewards of programmatic media buying

Programmatic media buying (PMB) has rapidly transformed the purchasing of advertising.Audience targetting and yield management are being integrated with real-time bidding in wayswhich transform advertising. Marketing budgets are under increasing pressure. Publishers,advertising agencies and networks, and their clients’ marketing managers all see PMB as a wayto get more value.PMB brings huge benefits, including greater transparency, Read more about The risks and rewards of programmatic media buying[…]