18 to win 2018 Analyst Firm Awards

The 18 winners listed below will each win one or more Analyst Firm Awards on September 10. The 2018 Analyst Firm Awards (AFA) use an improved methodology that rewards the valuable advisory and analyst firms that users rely on the most. The annual awards, which reflect users’ responses to Kea Company’s Analyst Value Survey, span Read more about 18 to win 2018 Analyst Firm Awards[…]

Siemens, Hitachi, Schneider & AECOM lead Heavy Industry IQ

Siemens, Hitachi, Schneider Electric & AECOM are the firms to watch in Kea’s 2018 Heavy Industry Influencer Quadrant. Stephen Miller (@InfluenceRel) and Duncan Chapple (@DuncanChapple) published the report on August 10th to spotlight the firms with the highest profile in analyst research on chemicals, construction, energy, manufacturing, materials, resources, shipping and transportation. Philips, Adobe and Read more about Siemens, Hitachi, Schneider & AECOM lead Heavy Industry IQ[…]
Forrester-Analyst-Firm-Awards

Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution

Forrester’s continuing acquisitions spotlight the firm’s evolution from pure-play analyst house to a digital business advisory and services provider. On July 10, 2018, Forrester confirmed the purchase of two technology providers, Glimpzlt and FeedbackNow. Together, the purchases enhance Forrester’s ability to provide operational solutions that will be part of the customer experience suite that it Read more about Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution[…]

How Adobe & Amazon gained in TMT Influencer Quadrant

Adobe and Amazon have gained the most share of voice in analyst research over the last year. That’s the finding of Kea Company’s TMT Influencer Quadrant, which Peter O’Neill and I published on July 12. It echoes the finding of last year’s Kea Circle awards, in which our survey of industry analysts found Amazon to Read more about How Adobe & Amazon gained in TMT Influencer Quadrant[…]

Torsten Sewing: The case for AR has to be tactical

Torsten Sewing, who led Lighthouse Analyst Relations’ work in mainland Europe for eight years, shared these thoughts with us.   The Institute for Industry Analyst Relations white paper on “Making the case for Analyst Relations” is one in the series of guides written for IIAR members. Many of its members are in large companies where Read more about Torsten Sewing: The case for AR has to be tactical[…]
SageCircle co-founder Carter Lusher

Save the date for Carter Lusher webinar

Our friends at ARInsights have this important news: Carter Lusher, Director of Analyst Relations at Informatica, SageCircle founder and former research fellow at Gartner, will present a thought-provoking webinar on Tuesday, July 31st @12 ET/9 PT. Please save the date, registration details will soon follow.   Analyst 5-Year Scenario: Implications for AR of Acquisitions and Read more about Save the date for Carter Lusher webinar[…]
15 05 Analyst Sales Impact Matrix Sample

Analyst ranking must start with service level tiers

  Tiering and ranking analysts is a topic of growing interest this season, with webinars on the topic announced by our friends at the IIAR and Spotlight. The basic reason for ranking analysts is clear. Rather than rank analysts emotionally, or just point to past meetings, we need to have analyst lists which are ranked Read more about Analyst ranking must start with service level tiers[…]
Analyst Observatory

Cool Vendor – is it a beauty contest?

There’s been a lot of discussion in the analyst relations community about the rollout of the present round of Cool Vendor designations from Gartner. We’d be better prepared for them if we looked at academic research into contest-like evaluations like these, at the University of Edinburgh’s Analyst Observatory and elsewhere. Drawing on a roundtable at Warwick Read more about Cool Vendor – is it a beauty contest?[…]
Many public relations agencies decelerate both their growth, and that of analyst firms, by failing to show the value created by analysts and by analyst relations.

PR agencies can boost analyst relations value

Many public relations agencies decelerate both their growth, and that of analyst firms, by failing to show the value created by analysts and by analyst relations. That’s the finding from what is almost certainly the most extensive research project studying the international analyst relations market. To share the insight, and to help grow our own market, Read more about PR agencies can boost analyst relations value[…]
Webinar: How Cool Vendors stay cool

Webinar: How Cool Vendors stay cool

  Cool Vendor and Hot Vendor winners from around the world will gather in Orlando on October 18 to discuss how the Cool Vendor title and similar designations make start-ups more successful. In this preview webinar, a former Gartner research director will join two experts in the impact of analyst recommendations will discuss the impacts Read more about Webinar: How Cool Vendors stay cool[…]