AR Forum agenda reflects growing focus on value and sales

The agenda for the  Analyst Relations Forum was announced today. The free event on September 16 and 17 will help professionals show, and maximise, the business impact of analysts and of AR itself. The direction reflects a major survey of AR professionals, and the guidance of the forum’s International Advisory Council which will approve the final version, which will include speakers Read more about AR Forum agenda reflects growing focus on value and sales[…]

Can we give individual analysts a referral lifetime value?

In this video, David Bell (@davidbnz), the Xinmei Zhang and Yongge Dai Professor at the University of Pennsylvania, talks about stakeholders as marketing assets. He’s a specialist in start-ups, and in this talk he explains the way that digital marketing can be used to build assets. A key concept for him is referral lifetime value: redefining the lifetime value Read more about Can we give individual analysts a referral lifetime value?[…]

Why we need more responses to the 2014 Analyst Value Survey

We’ve started planning the 2014 Analyst Value Survey, and we’re asking for your feedback. One thing’s clear: the survey’s getting better and better with each year. In the last five months there have been around 8,000 views of the findings on slideshare, and we’re continuing to see interesting trends in the data when we make custom Read more about Why we need more responses to the 2014 Analyst Value Survey[…]

Slides: How to maximise value for money from analyst contracts

Despite the huge scale of vendor spending with analysts, many users don’t get the best value from their subscriptions. In our February 27 webinar, three leading experts discussed the key steps for firms wanting to get more value from analysts. Former Gartner account manager Bram Weerts spent two years at Gartner negotiating vendors’ renewal contracts, and is Read more about Slides: How to maximise value for money from analyst contracts[…]

Influence Quadrant shows firms’ changing analyst impact

Being able to spot what’s hot and what’s not is key to staying at the forefront of analysts’ sales recommendations. That’s why we are pleased to announce the Influence Quadrant. It is a service that identifies which companies’ profiles are on the rise, and which companies are on the decline, in the world of industry Read more about Influence Quadrant shows firms’ changing analyst impact[…]

Guest post: How analyst relations can evaluate social media

Where can you start to track AR through social media? The best way to start involves four elements which reflect the development of the relationship between the AR department and the analysts: 1.    Awareness measures initial exposure and engagement. How many analyst friends and followers do you have? What’s the volume of hits and clicks Read more about Guest post: How analyst relations can evaluate social media[…]

How can we stop the decline of analyst relations?

There is a huge opportunity for vendors to benefit from the generalised decline in the responsiveness of analyst relations. Most vendors fail to act in the knowledge of the last year’s changes, creating huge benefits for those AR teams that fill the gap. That is the overwhelming tone of conversations with around two dozen analysts Read more about How can we stop the decline of analyst relations?[…]

Lighthouse relaunches the Analyst Relationship Maturity audit

Many organisations want to benchmark their analyst relations, but sometimes it’s hard to benchmark against competitors: the field might be too broad or narrow for an Analyst Attitude Survey. And as budgets come under pressure, it’s harder to maintain measurement budgets. That’s why Lighthouse is relaunching our Analyst Relationship Maturity audit (ARM). In recent years Read more about Lighthouse relaunches the Analyst Relationship Maturity audit[…]

Avoidance, bias and insularity are top challenges with AR measurement

What are the top errors made by AR teams trying to develop measurements and integrate them into balanced scorecards? Carter and Dave have some suggestions, but while they certainly picks up on challenging aspects of measurement, I’m not sure if they are all mistakes – let alone the most serious mistakes. To pick up on Read more about Avoidance, bias and insularity are top challenges with AR measurement[…]

Analysts as bloggers: three sides to a triangle

Merv Adrian, the former Forrester analyst who recently founded IT Market Strategy, has produced a useful summary of some of the discussion about analysts who blogs. It’s a useful summary of the discussion on blogs’ influence, because it shows both what’s on people’s mind and also the blind spots that are not coming up in Read more about Analysts as bloggers: three sides to a triangle[…]