Influencer Relations’ Analyst Firm Awards

Each year Influencer Relations’ Analyst Firm Awards (AFA) aims to recognise the most valuable analyst firms, and to recognise firms that have won a leading role in specific market segments. 18 firms were shortlisted for the 2014/15 awards, and the final results led to 340,000 twitter impressions in the first 48 hours.

The Analyst Value Survey, which we have run each year since 2000, is a sustainable vehicle for the award. It reaches out beyond the analyst relations community (the focus of the IIAR’s Analyst Firm of the Year Awards) and allows us to rank analyst firms according to the value they deliver to the users of analyst firm services. The awards recognise the leading analyst firms, chosen by the value delivered to users, in market segments. These vary from year to year, but the awards in 2014/15/16 were:

Global
Americas
EMEA
Asia Pacific
Supply side
Demand side
Telecoms & Networking
Services
Software
Growth

At the core of the AVS methodology is asking participants what analyst capabilities they value, to see how high a value they put on that capability and then to see how well each of the analyst firms delivers each of those capabilities. Our awards leverage that unequally-strong data.

Each analyst firm’s impact varies greatly from segment to segment. Vendors need a different portfolio of analyst services than end-users, and end-users in North America value those services differently from their colleagues in Asia-Pacific. That leads us to look at specific analyst services, and we’ve discovered exactly how the value of those services differs from segment to segment, including region to region. To deliver more value, firms need to reach more people or provide more, and better, services across the full range of services. It’s unsurprising, of course, that Gartner leads comprehensively in most segments.

Free graphics for use by approved ARA winners are available on request. Custom graphics can be produced by our designer (the modest fee goes to the designer, not to us).

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