AR Can Learn A Lot From Analysts Use Of Competitors’ Research: Duncan Chapple & Peter O’Neill

£200.00

Although our Analyst Value Survey reports and Firm Awards exclude many analysts’ responses, Analyst Relations (AR) professionals know that many analysts are regular users of research produced by other analyst firms.
This report identifies which firms and topics analysts are reading most and outlines opportunities for AR.

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Description

Although our Analyst Value Survey reports and Firm Awards exclude many analysts’ responses, Analyst Relations (AR) professionals know that many analysts are regular users of research produced by other analyst firms.
This report identifies which firms and topics analysts are reading most and outlines opportunities for AR.

TABLE OF CONTENTS
ABOUT KEA COMPANY 1
ABOUT THE AUTHORS 2
DUNCAN CHAPPLE 2
PETER O’NEILL 2
TABLE OF CONTENTS 3
ARE ANALYSTS INFLUENCED BY READING COMPETITORS’ RESEARCH? 4
TABLE 1: ANALYST FIRMS MOST USED BY ANALYST FIRM STAFF 5
FIGURE 1: ANALYSTS ARE HIGHLY INTERESTED IN SEVERAL VERTICAL MARKETS 5
FIGURE 2: ANALYSTS’ VERTICAL MARKET INTERESTS IN COMPARISON TO PROFESSIONALS IN LARGE ENTERPRISE 6
WHICH ANALYST FIRMS DO THE OTHER ANALYSTS PREFER? 6
FIGURE 3: ANALYSTS USE OF OTHER FIRMS, IN COMPARISON TO PROFESSIONALS IN LARGE ENTERPRISES 7
RESEARCH TOPICS 7
FIGURE 4: ANALYSTS’ USE OF THEIR TOP 21 TOPICS, IN COMPARISON TO PROFESSIONALS IN LARGE ENTERPRISES 8
WHAT INFLUENCES THE PROFESSIONAL? 9
FIGURE 5: WHICH FIRMS ARE MOST INFLUENTIAL ON ANALYSTS, IN COMPARISON TO PROFESSIONALS IN LARGE ENTERPRISES 10
CONCLUSION 10
CONTACT US 11
COPYRIGHT 11

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