What research users can learn from analysts’ use of competitors’ analysis

£200.00

Description

Although our Analyst Value Survey reports and Firm Awards exclude many analysts’ responses, this supplementary analysis suggests that many analysts are regular uses of research produced by other analyst firms. This report identifies which firms and topics analysts turn to relatively more often than demand-side users.

 

Table of Contents………………………………………………………………………………………………………………. 2

Many analysts use other analyst firms…………………………………………………………………………… 3

Table 1: Analyst and advisory firms most commented on by analyst firm staff in the 2016-17 Analyst Value Survey         3

Figure 1: Analysts coverage of 12 major vertical markets……………………………………………………………… 4

Figure 2: Analysts’ vertical market interests in comparison to professionals in large enterprise………………. 4

Favored firms…………………………………………………………………………………………………………………….. 5

Figure 3: Analysts use of other firms, in comparison to professionals in large enterprises………………………. 5

Research topics………………………………………………………………………………………………………………….. 6

Figure 4: Analysts’ use of their top 21 topics, in comparison to professionals in large enterprises……………. 6

What influences the professional?…………………………………………………………………………………… 7

Figure 5: Which firms are most influential on analysts, in comparison to professionals in large enterprises.. 7

conclusion………………………………………………………………………………………………………………………… 8

Contact us…………………………………………………………………………………………………………………………. 8

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