Reaching analysts is the focus of our next ‘Win Them Over’ webinar

There are still a few places available for Thursday’s webinar on planning and alignment for analyst relations. After that, the next session in Efrem Mallach’s ‘Win Them Over‘ series on analyst relations is about executing analyst relations outreach: the ‘engine’ in the analyst relations process. The seminars are based on Efrem’s well-known one-day course. We’ll Read more about Reaching analysts is the focus of our next ‘Win Them Over’ webinar[…]

On price elasticity, and other things that snap

Would your business pay $427 to be able to show the dollar impact of its analyst relations program? Is that a fair price? And if you got the most comprehensive guide to analyst relations along with it, what would be a fair price? Barbara French writes on her blog that the list price of $500 Read more about On price elasticity, and other things that snap[…]

Save $75 on Efrem Mallach’s book on analyst relations

The twentieth anniversary edition of Efrem Mallach’s landmark book on analyst relations is now on Amazon. One UK book shop is selling the book at a $75 dollar discount, so first come, first served. It’s less costly than a Gartner report, but the careful explaination of how to calculate the dollar value of your analyst Read more about Save $75 on Efrem Mallach’s book on analyst relations[…]

Efrem Mallach video available as free webcast

Efrem Mallach has been interviewed in this webcast by our friends at HFN (Registration is required). This seventeen minute interview covers the following topics: Getting started in analyst relations Changes in what it’s like to be an analyst Important of AR in Europe vs. the US Why smaller companies have an easier time doing AR Read more about Efrem Mallach video available as free webcast[…]

Efrem Mallach introduces new course to Europe

A new training course based on the new edition of Efrem Mallach’s book, Win Them Over, will run for the first time in Europe on Monday, February 19. The half-day event will be held at the London headquarters of Lighthouse Analyst Relations. You can book seats online. Dr. Mallach’s book was the first guide to Read more about Efrem Mallach introduces new course to Europe[…]

The things to ponder over the weekend

I’ll be mulling over three things over the weekend, and would love to hear your comments. Someone’s just pointed out to me that just over half of JupiterKagan’s analysts have official blogs, including their senior people. Yankee Group, perhaps their most direct competitor, has no official blogs at all. Who is making a mistake here? Read more about The things to ponder over the weekend[…]

Learn how to really Win Them Over

Lighthouse is introducing a new training course based on the new edition of Efrem Mallach’s book, Win Them Over. Dr. Mallach’s book was the first guide to corporate programs for influencing consultants and analysts, in 1987, and the new edition of this landmark book is a unique step-by-step guide to what really works in analyst Read more about Learn how to really Win Them Over[…]