Five ways to make better decisions using long-term analyst industry trends

Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in the analyst industry, and how these trends can be used to the advantage of research buyers, of high-technology users, and of the analyst firms themselves. The fundamental shift is a long-term one: the growth of ‘freemium’ analyst firms means that most Read more about Five ways to make better decisions using long-term analyst industry trends[…]

GARTNER, FORRESTER, IDC AND 451 LEAD 2019 GLOBAL ANALYST FIRM AWARDS

Ten companies create two-thirds of all the value gained by analyst firms’ users. That’s the key finding of the 2019 Analyst Firm Awards, announced on November 20 by the Analyst Observatory at the University of Edinburgh Business School. CCgroup is delighted to be the 2019 sponsor of the awards. The ten most valuable analyst firms Read more about GARTNER, FORRESTER, IDC AND 451 LEAD 2019 GLOBAL ANALYST FIRM AWARDS[…]

19 firms nominated as 2019 Analyst Firm Award winners

19 highly-valuable analyst firms will be named as winners of the 2019 Analyst Firm Awards on November 20. The winners have been selected by the Analyst Observatory on the basis of responses to the Analyst Value Survey, an annual survey that asks their users which firms best deliver the most valued services from analyst firms. Read more about 19 firms nominated as 2019 Analyst Firm Award winners[…]

Amjad-Khan

AR Classics: Amjad Khan on the new AR era

Since managing analyst relations for clients like Microsoft, Motorola and Kodak at CCgroup, Amjad Khan’s led AR in-house at Global Crossing and Amdocs and worked with the full range of analyst firms. In this article, Amjad made an early assessment of the new analyst firms which appeared eight to ten years ago. Navigating the new Read more about AR Classics: Amjad Khan on the new AR era[…]

Lena Davies collects Forrester's 2018 AFA

Forrester’s New Wave speeds up new category creation

Forrester’s New Wave has so quickly become part of the analyst relations furniture: it’s easy to understand what a difference it makes. The New Wave is best thought of as a Wave for emerging market categories. There are four major differences. Unlike each classic Wave’s stable scope, the analyst is empowered to work with a Read more about Forrester’s New Wave speeds up new category creation[…]

Analyst Firm Awards to be announced on November 20th

The Annual Analyst Firm awards will be announced in Boston on November 20th. The awards reflect responses by several hundred users of analyst firms to the Analyst Value Survey (AVS) conducted by the University of Edinburgh Business School’s Analyst Observatory. This year’s awards will be given in the following categories. Global AI & Analytics Cybersecurity Read more about Analyst Firm Awards to be announced on November 20th[…]

2019 Analyst Value Survey now open

Now in its 19th year, the Analyst Value Survey is a unique resource for the tech and telecoms industry. The Analyst Observatory at the University of Edinburgh is conducting the survey, which spotlights the analyst and advisory firms with the most influence, and which deliver the most value for money. The responses also determine the Read more about 2019 Analyst Value Survey now open[…]

Training and tools are central to sales enablement

Sales enablement has to include bringing in salespeople, who are either new salespeople, or veteran sales reps who have not brought our solutions forward in the same way. In this video, Professor Deva Rangarajan explains that the average business sale includes 6.8 people. Selling means understanding the different benefits that those different stakeholders want to Read more about Training and tools are central to sales enablement[…]

Photo: yuankuei on Flickr

Cherry-picking and lemon-squeezing takes time

Generally, tech industry analysts tend to ‘cherry-pick’ their recommended options more than they warn people off picking a lemon. As a result, I’ve been thinking about Hardie and MacKenzie’s paper on lemon-squeezing (https://lnkd.in/dzhapJm). In a nutshell, the effort taken to evaluate things gets more complex over time. Even when it’s numerical data being calculated, it Read more about Cherry-picking and lemon-squeezing takes time[…]

It's better for analysts to mention you than not

It’s better for analysts to mention you than not

A common question for analyst relations people is: should we keep on responding to influential analysts if we know they won’t put our solution in the most favourable position? The answer is yes. There are many benefits from helping analysts with their research. If you contribute this time, then they will ask you next time. Read more about It’s better for analysts to mention you than not[…]

Duncan Chapple opens the track at SASE

Story sharing helps vendors & analysts co-create business futures

Analysts, vendors and investors need to improve the way they shape stories about the future. That’s the message I was sharing in three talks to an international audience of eminent researchers at SASE19 in New York last week. During the week my University of Edinburgh colleague, and co-author, Teea Palo and I had the chance Read more about Story sharing helps vendors & analysts co-create business futures[…]

Bookmarks Lounge at the Library Hotel

ARchitect AR Happy Hour in Midtown Manhattan – June 26

36 AR professionals confirmed – and rising! CCgroup and the Analyst Observatory at the University of Edinburgh will be among the organizations attending ARchitect‘s second annual New York City happy hour. I’ll be there from CCgroup’s analyst relations team, with Edinburgh faculty members Neil Pollock and Teea Palo. We’re all in the city to discuss Read more about ARchitect AR Happy Hour in Midtown Manhattan – June 26[…]