Now in its 19th year, the Analyst Value Survey is a unique resource for the tech and telecoms industry. The Analyst Observatory at the University of Edinburgh is conducting the survey, which spotlights the analyst and advisory firms with the most influence, and which deliver the most value for money. The responses also determine the Read more about 2019 Analyst Value Survey now open[…]
Since managing analyst relations for clients like Microsoft, Motorola and Kodak at CCgroup, Amjad Khan’s led AR in-house at Global Crossing and Amdocs and worked with the full range of analyst firms. In this article, Amjad made an early assessment of the new analyst firms which appeared eight to ten years ago. Navigating the new Read more about AR Classics: Amjad Khan on the new AR era[…]
Forrester’s New Wave has so quickly become part of the analyst relations furniture: it’s easy to understand what a difference it makes. The New Wave is best thought of as a Wave for emerging market categories. There are four major differences. Unlike each classic Wave’s stable scope, the analyst is empowered to work with a Read more about Forrester’s New Wave speeds up new category creation[…]
The Annual Analyst Firm awards will be announced in Boston on November 20th. The awards reflect responses by several hundred users of analyst firms to the Analyst Value Survey (AVS) conducted by the University of Edinburgh Business School’s Analyst Observatory. This year’s awards will be given in the following categories. Global AI & Analytics Cybersecurity Read more about Analyst Firm Awards to be announced on November 20th[…]
Sales enablement has to include bringing in salespeople, who are either new salespeople, or veteran sales reps who have not brought our solutions forward in the same way. In this video, Professor Deva Rangarajan explains that the average business sale includes 6.8 people. Selling means understanding the different benefits that those different stakeholders want to Read more about Training and tools are central to sales enablement[…]
Generally, tech industry analysts tend to ‘cherry-pick’ their recommended options more than they warn people off picking a lemon. As a result, I’ve been thinking about Hardie and MacKenzie’s paper on lemon-squeezing (https://lnkd.in/dzhapJm). In a nutshell, the effort taken to evaluate things gets more complex over time. Even when it’s numerical data being calculated, it Read more about Cherry-picking and lemon-squeezing takes time[…]
A common question for analyst relations people is: should we keep on responding to influential analysts if we know they won’t put our solution in the most favourable position? The answer is yes. There are many benefits from helping analysts with their research. If you contribute this time, then they will ask you next time. Read more about It’s better for analysts to mention you than not[…]
Analysts, vendors and investors need to improve the way they shape stories about the future. That’s the message I was sharing in three talks to an international audience of eminent researchers at SASE19 in New York last week. During the week my University of Edinburgh colleague, and co-author, Teea Palo and I had the chance Read more about Story sharing helps vendors & analysts co-create business futures[…]
36 AR professionals confirmed – and rising! CCgroup and the Analyst Observatory at the University of Edinburgh will be among the organizations attending ARchitect‘s second annual New York City happy hour. I’ll be there from CCgroup’s analyst relations team, with Edinburgh faculty members Neil Pollock and Teea Palo. We’re all in the city to discuss Read more about ARchitect AR Happy Hour in Midtown Manhattan – June 26[…]
18 JULY 2019BRIEFING Analyst Launchpad Series: Analyst Relations to Enable SalesTIME: 15:00 – 17:00Hear from experts on how to utilise analyst relations for increasing sales and growing business In partnership with the Analyst Observatory at the University of Edinburgh Business School (UEBS), techUK is delighted to launch another free session of the Analyst Launchpad. The seminar Read more about Analyst Launchpad event: Analyst Relations to Enable Sales[…]
How to respond to the year’s biggest shakeup Late yesterday we heard the biggest analyst industry news in years. By rolling up four notable analyst firms, and many other businesses, Informa Tech will be as large as Forrester Research.One of the largest US-headquartered analyst organizations, IHS Markit Technology, is joining Ovum, Heavy Reading and Tractica to Read more about Five steps after Informa grab of IHS tech analysts[…]
Informa (INF.L) has acquired IHS Markit’s (INFO) TMT business. Informa Tech, which includes Ovum, will have revenues similar to Forrester’s $350m. It represents a dramatic shift in the analyst landscape. Inform announced the transaction on 22 May as part of an exchange of Informa’s agribusiness service for IHS Markit’s TMT portfolio, including the OTT and media teams. Read my take Read more about Nom Nom Nom. Informa grabs IHS Markit Technology[…]