Analyst of the Month: Loren Moss
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…
Why B2B Marketing & Sales Should Care About Analyst Relations
B2B marketing leaders often have an ambivalent relationship with analyst relations. In some organisations, AR is a team sport: AR is a partnership with…
2021 Analyst Relations Forum: deck & takeaways
Analysts relations professionals are under new pressures. Many are questioning whether, and how, AR should try to transform its value to colleagues. Others feel…
Analyst of the Month: Dean Bubley
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…
AR Transformation, One Year On
I’m delighted to join my Analyst Observatory colleagues Robin Schaffer and Sarah Shamouelian for this year’s Analyst Relations Forum: “AR Transformation, One Year On”….
Survey: Analyst relations impact on scaleups and startups
The Analyst Observatory has launched SSIA, a groundbreaking survey into the impact of analysts, and analyst relations, on tech startups and scaleups.The research centre…
Webinar: How IoT vendors benefit from analysts’ influence on buyers
When we started to plan our next CCgroup analyst relations webinar, we started to feel that both the pandemic and the changing patterns of…
The 2021 Analyst Value Survey results webinar is fast approaching!
The Analyst Observatory’s Analyst Value Survey is the only recurrent survey of analysts firms’ users. The responses feed into a comprehensive, global database that…
Analyst of the Month: Daniel Hong
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…
Mind the gap!
CCgroup’s annual survey of analyst relations professionals returns with the industry in flux as we adjust to the new normal. If you are an AR…
20 years on: Influencing the influencers
It’s 20 years since I wrote Influencing the influencers, an insight note published by Brodeur which discussed analyst firms, their business model and the…
Webinar: Owned AR outputs can accelerate sales
Cybersecurity AR specialist Pedro Domingues and I took an hour to chat about what we’ve learnt, from our AR clients and from our CCgroup’s…