AR Classics: Gideon Gartner on Theory G and sales
Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing…
Vijay Modha: To pitch or not to pitch?
Retail industry consultant Vijay Modha is an expert on more than technology, operations and strategy. He’s also coached many business founders through pitches, and in particular to secure investment.
Hidden Champions? Part 2: Four ways niche analyst firms can win
Niche analyst firms in any market can learn a lot from four factors holding back the leading specialist firms in one of the most attractive markets: fintech.
Can tech marketing fit the preferences of young professionals?
A new blog post (https://wp.me/p4go6f-GL) by my Edinburgh University colleague Evelyn Antony picks up on some interesting points. One of the obvious challenges for…
Webinar: What AR delivers, and what it’s asked for
On 31 March I’ll be presenting the findings from CCgroup’s annual survey of analyst relations professionals. In this survey, we’re highlighting the difference between…
Five (now six) reasons why a Gartner subscription is not an AR program
Many companies understand that Gartner is the most influential analyst firm in most tech markets. Mistakenly, they often mistakenly think that simply using Gartner…
Guest post: Fintech analysts’ five hot predictions for 2020
I realized one thing listing to last month’s webinar on fintech analysts’ influence: There is a lot of stuff happening in that industry. One…
Hidden Champions? Part 1: Are Celent & Aite failing?
Why did Celent and Aite not cement their positions as hidden champions?
Tech: How firms and investors can attract the right fit?
Only 1 out of 10 startups achieve success in this world of cutthroat competition. But it does not mean that you, as investors, should…
Webinar: Which Fintech analyst firms are most valuable, and why?
Industry analyst firms like Gartner, Forrester, Celent and Aite are hugely influential across the financial technology industry. Where does this influence come from? Which…
Omdia launches: Informa Tech merges its research businesses
The IHS Markit name had to go, the Ovum brand was too telecoms-y, a business business model is needed and so.. Omdia is the…
Do’s and don’t’s when interacting with analysts
Although analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Gartner’s research shows that the average high…