Use Analyst Relations to Accelerate Sales
My June webinar will outline how Analyst Relations can accelerate the purchasing process and increase the number of leads for business-to-business technology providers. Sadly,…
IoT Analyst Firm Award 2021 winners announced
HFS Research, Everest Group and KMPG’s performance were especially strong in the Analyst Firm Awards, which are sponsored by CCgroup.
Webinar: Use Measurement to Drive Analyst Relations Objectives
Measurement is not only the deepest challenge in analyst relations but it’s also the biggest danger. 20th-century public relations measures, based on activity, remain…
Beth Torrie on Analyst Briefing Basics
Analysts told us what they want, let’s follow their guidance. Analysts take briefings from vendors so they can understand from the vendor’s perspective how…
2021 Analyst Value Survey shows analysts’ growing value (4 updates)
Looking at early data from the 2021 Analyst Value Survey, last year’s changes in analyst use are deepening. I gave a run-through of the Q1…
Eleven early nominees announced for 2021 Analyst Firm Awards
Eleven lucky analyst firms can make space on the shelf. Although the Analyst Value Survey remains open, our analysis of hundreds of early responses…
How to use the nine basic stances of analyst relations
There are nine basic stances of analyst relations programmes, reflecting how far companies make two choices: first, whether they drive analysts perceptions of their…
Registration open for CCgroup analyst relations webinar series
I’m hosting a series of CCgroup webinars on a range of topics for professionals in the analyst relations community. I am delighted to offer you the chance to sign up for the webinars you feel will be most…
Gartner, Forrester, IDC & 451 won the most 2020 Analyst Firm Awards
The announcement of the 2021 Analyst Firm Awards got our friend Yulis in Singapore wondering about one choice we made about the 2020 Analyst…
2021 Analyst Firm Awards to be announced
The initial results have been processed from the Analyst Value Survey, and below is the schedule for the 2021 Analyst Firm Awards, which are…
Leslie Ament: What analysts want from AR
Leslie Ament, Chief Research Officer and Principal Analyst at Hypatia Research, has been a frequent participant in the Analyst Attitude Survey over the years….
Webinar: Prioritize analysts better, or waste your AR effort
Most analyst relations effort is wasted because of the failure to prioritize analysts. AR effort isn’t allocated in line with analysts’ true importance to…