The global economic turmoil means B2B solution providers face anxious buyers. Understanding the deeper motivations behind customer purchasing decisions is more crucial than ever for effective marketing. Traditional segmentation models
Still time to register for the hybrid 2025 Analyst Relations Forum, both online and at the University of Edinburgh Business School. The keynote speakers Robin Schaffer, Chris Holscher and Ian
As someone who’s spent decades in the analyst relations field, I’ve observed a growing disconnect between how analyst services operate and what today’s technology buyers actually need. This was the
After back-to-back briefings with analysts here at Mobile World Congress, I’m hearing that many analysts find themselves caught in a familiar tension: focus on the technical facts or emphasize business
Recently, I’ve been planning a business story development workshop that builds on insights from my 2022 paper in Organization Studies, with Neil Pollock and Luciana D’Adderio,”Extending entrepreneurial storytelling to new
Extensive research (See this article) from Lancaster University Management School has highlighted a concerning disconnect in the analyst relations world: Industry analysts producing extensive content that technology vendors consume, but
An interesting chart from SageCircle shows how users of major analyst and advisory firms perceive their independence, market impact, and specialization. The report clusters the analyst firms into ten categories.
In 2009, as the global financial crisis reshaped business priorities, Marius Jost sat down with Duncan Chapple to discuss major shifts in the IT research industry. Their podcast captured three
