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3. Engage & Influence, Research

How to take a brand equity approach to analyst value

If you can’t value analyst relations ‘bottom-up’ (through sales tracking and win-loss analysis) then can it be done ‘top-down’ (using brand equity approaches)? There’s…

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On Analyst Relations, Webinars and Videos

AR Forum registrations top 750

With three weeks until the start on June 20th, registrations for the Analyst Relations Forum are already at 764. Here’s a list of the…

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Blogs

I’m hiring an AR programme manager

I’m hiring a programme manager at CCgroup – B2B Tech PR. This is a key role where project management and people skills are more important initially than analyst relations knowledge.

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Analyst of the Month, Influencers

Analyst of the Month: Tom Rebbeck

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…

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Analyst of the Month: Phil Kendall
6. Features, Analyst of the Month, Influencers

Analyst of the Month: Phil Kendall

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…

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6. Features, Analyst of the Month, Influencers

Analyst of the Month: Mrinal Rai

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…

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Analyst Value Survey

Scott King: Breaking Down the Analyst Value Survey

An analyst firm mentioned how respondent’s from a recent survey viewed the firm. They claimed they were highly regarded, independent, and that customers trusted…

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Analyst of the Month: Loren Moss
6. Features, Analyst of the Month, Influencers

Analyst of the Month: Loren Moss

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…

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Why B2B Marketing & Sales Should Care About Analyst Relations
5. Leverage Reputation, Webinars and Videos

Why B2B Marketing & Sales Should Care About Analyst Relations

B2B marketing leaders often have an ambivalent relationship with analyst relations. In some organisations, AR is a team sport: AR is a partnership with…

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Analyst Relations Forum
3. Engage & Influence

2021 Analyst Relations Forum: deck & takeaways

Analysts relations professionals are under new pressures. Many are questioning whether, and how, AR should try to transform its value to colleagues. Others feel…

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6. Features, Analyst of the Month

Analyst of the Month: Dean Bubley

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…

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AR Transformation, One Year On
3. Engage & Influence

AR Transformation, One Year On

I’m delighted to join my Analyst Observatory colleagues Robin Schaffer and Sarah Shamouelian for this year’s Analyst Relations Forum: “AR Transformation, One Year On”….

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