• NOW AVAILABLE – Influencer Relations: Insights on Analyst Value (Second Edition)
Influencer Relations -
  • About
  • Analyst Equity
  • Awards
  • Book
  • CCgroup AR
  • Observatory
Intangible, qualitative metrics combined with activity-based measures have historically rendered it difficult to demonstrate AR program value. On January 25, Jen Kaye Lapierre and I will explore new methods of AR measurement and visual dashboards that bring program impact to life and begin to quantity several intangible, qualitative measures of success.
2. Drive and Determine Goals

AR Measurement: Quantifying the intangibles to articulate AR program value

On January 25, Jen Kaye Lapierre and I will explore new methods of AR measurement and visual dashboards that bring program impact to life and begin to quantity several intangible, qualitative measures of success.

Read More
ANALYST_EXPERIENCE_IMPACTS_ANALYST_ADVOCACY_Blog_Oct22
3. Engage & Influence

AR winners share 3 strategies: here’s 3 ways to catch up

The gap is widening between the most effective analyst relations programmes, at firms like Ericsson and AWS, and the ‘best practice’ firms that are…

Read More
3. Engage & Influence

60% of B2B tech buyers discount paid content

Licensed content from niche analysts is a valuable marketing tool. However, the perception of top analyst firms is shifted through #analystrelations, not spending.Extensive effort is…

Read More
On Analyst Relations

Guest post: How Ericsson and AWS raised the bar for Analyst Relations.

The Analyst Relations Forum, sponsored by CCgroup, is delighted to invite you to the 2022 SageCircle Awards celebrating analyst relations excellence on 29th September, 16:00-17:00 UK time….

Read More
3. Engage & Influence, Research

How to take a brand equity approach to analyst value

If you can’t value analyst relations ‘bottom-up’ (through sales tracking and win-loss analysis) then can it be done ‘top-down’ (using brand equity approaches)? There’s…

Read More
On Analyst Relations, Webinars and Videos

AR Forum registrations top 750

With three weeks until the start on June 20th, registrations for the Analyst Relations Forum are already at 764. Here’s a list of the…

Read More
Blogs

I’m hiring an AR programme manager

I’m hiring a programme manager at CCgroup – B2B Tech PR. This is a key role where project management and people skills are more important initially than analyst relations knowledge.

Read More
Analyst of the Month, Influencers

Analyst of the Month: Tom Rebbeck

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…

Read More
Analyst of the Month: Phil Kendall
6. Features, Analyst of the Month, Influencers

Analyst of the Month: Phil Kendall

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…

Read More
6. Features, Analyst of the Month, Influencers

Analyst of the Month: Mrinal Rai

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…

Read More
Analyst Value Survey

Scott King: Breaking Down the Analyst Value Survey

An analyst firm mentioned how respondent’s from a recent survey viewed the firm. They claimed they were highly regarded, independent, and that customers trusted…

Read More
Analyst of the Month: Loren Moss
6. Features, Analyst of the Month, Influencers

Analyst of the Month: Loren Moss

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…

Read More

Posts navigation

1 2 3 4 5 … 117

Search

Categories

Follow CCgroup on Twitter

My Tweets

Spot a typo?

Let us know and we'll save a spotted flycatcher. Email spotted@influencerrelations.com and we'll fix the typo AND make a donation to BTO.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
Copyright Duncan Chapple, MPRCA 2003-2021.
Back to top