Webinar: Which Fintech analyst firms are most valuable, and why?

Industry analyst firms like Gartner, Forrester, Celent and Aite are hugely influential across the financial technology industry. Where does this influence come from? Which other analyst firms influence financial institutions and fintech investors? How can marketing and communications professionals leverage the benefits of analysts? In this free, live webinar you can hear:– Hannah Hayes, fintech Read more about Webinar: Which Fintech analyst firms are most valuable, and why?[…]

Do’s and don’t’s when interacting with analysts

Although analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Gartner’s research shows that the average high tech solutions provider is now spending 11% of its revenue on marketing. IDC’s technology marketing tracker shows that around 3% of that marketing spend goes on media relations, and 1.5% on analyst Read more about Do’s and don’t’s when interacting with analysts[…]

Today: 2019 Analyst Firm Awards webinar

The Analyst Firm Awards and Analyst Value Survey, conducted by the University of Edinburgh’s Analyst Observatory, spotlight changes in the value created by that analyst and advisory firms. In this interactive one-hour webinar, Observatory co-director Dr Teea Palo and Duncan Chapple, from survey sponsor CCgroup PR, will summarize the key findings of the annual survey Read more about Today: 2019 Analyst Firm Awards webinar[…]

Five ways to make better decisions using long-term analyst industry trends

Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in the analyst industry, and how these trends can be used to the advantage of research buyers, of high-technology users, and of the analyst firms themselves. The fundamental shift is a long-term one: the growth of ‘freemium’ analyst firms means that most Read more about Five ways to make better decisions using long-term analyst industry trends[…]

GARTNER, FORRESTER, IDC AND 451 LEAD 2019 GLOBAL ANALYST FIRM AWARDS

Ten companies create two-thirds of all the value gained by analyst firms’ users. That’s the key finding of the 2019 Analyst Firm Awards, announced on November 20 by the Analyst Observatory at the University of Edinburgh Business School. CCgroup is delighted to be the 2019 sponsor of the awards. The ten most valuable analyst firms Read more about GARTNER, FORRESTER, IDC AND 451 LEAD 2019 GLOBAL ANALYST FIRM AWARDS[…]

19 firms nominated as 2019 Analyst Firm Award winners

19 highly-valuable analyst firms will be named as winners of the 2019 Analyst Firm Awards on November 20. The winners have been selected by the Analyst Observatory on the basis of responses to the Analyst Value Survey, an annual survey that asks their users which firms best deliver the most valued services from analyst firms. Read more about 19 firms nominated as 2019 Analyst Firm Award winners[…]

Amjad-Khan

AR Classics: Amjad Khan on the new AR era

Since managing analyst relations for clients like Microsoft, Motorola and Kodak at CCgroup, Amjad Khan’s led AR in-house at Global Crossing and Amdocs and worked with the full range of analyst firms. In this article, Amjad made an early assessment of the new analyst firms which appeared eight to ten years ago. Navigating the new Read more about AR Classics: Amjad Khan on the new AR era[…]

Lena Davies collects Forrester's 2018 AFA

Forrester’s New Wave speeds up new category creation

Forrester’s New Wave has so quickly become part of the analyst relations furniture: it’s easy to understand what a difference it makes. The New Wave is best thought of as a Wave for emerging market categories. There are four major differences. Unlike each classic Wave’s stable scope, the analyst is empowered to work with a Read more about Forrester’s New Wave speeds up new category creation[…]

Analyst Firm Awards to be announced on November 20th

The Annual Analyst Firm awards will be announced in Boston on November 20th. The awards reflect responses by several hundred users of analyst firms to the Analyst Value Survey (AVS) conducted by the University of Edinburgh Business School’s Analyst Observatory. This year’s awards will be given in the following categories. Global AI & Analytics Cybersecurity Read more about Analyst Firm Awards to be announced on November 20th[…]

2019 Analyst Value Survey now open

Now in its 19th year, the Analyst Value Survey is a unique resource for the tech and telecoms industry. The Analyst Observatory at the University of Edinburgh is conducting the survey, which spotlights the analyst and advisory firms with the most influence, and which deliver the most value for money. The responses also determine the Read more about 2019 Analyst Value Survey now open[…]

Training and tools are central to sales enablement

Sales enablement has to include bringing in salespeople, who are either new salespeople, or veteran sales reps who have not brought our solutions forward in the same way. In this video, Professor Deva Rangarajan explains that the average business sale includes 6.8 people. Selling means understanding the different benefits that those different stakeholders want to Read more about Training and tools are central to sales enablement[…]