Leveraging synergies with analyst relations
byB2B marketers had a challenging FY23, and FY24 looks challenging. Marketing communications budgets have been under pressure, and analyst relations budgets are increasingly diverted…
How to Identify and Prioritize Key Industry Analysts for Your Business
byNavigating the intricate landscape of industry analysis can pose challenges, particularly when deciding which analysts to engage with for optimal business benefit. Identifying and…
The Art of Building Trust: The Importance of Strong Relationships with Industry Analysts
byIndustry analysts play a critical role in the B2B tech ecosystem. Businesses, consumers, and investors feel their impact far beyond their immediate professional sphere….
AR Classics: Seven ways to drive analyst relations success
by[Duncan Chapple and colleagues at Brodeur Worldwide prepared this advisory note for clients of Omnicom in 2002.] Despite the importance of technology market analysts…
Category Creation is Key to Markets, Not Quadrants
byIn conversation, Jerome Pineau and Duncan Chapple stress the benefits of category creation in collaboration with industry analysts and AR #archat
How Brand Influences Enterprise Technology Buyers
byAlthough many marketers feel that B2B professionals choose between technologies based on tangible functionality, CCgroup’s research has found that non-functional attributes heavily influence buyers…
Mr Bean, like Bing’s $100bn stumble with ChatGPT, shows AI’s risks & rewards
byMarketers need realistic expectations of AI. Microsoft stock lost $100bn when ChatGPT gave false answers. But Rowan Atkinson as Charlize Theron showed the potential
How analysts & Analyst Relations can drive growth in times of turmoil?
byTechnology markets are in turmoil, and industry analysts are a vital part of the fabric needed to prevent vendors from tearing the industry apart….