There is a productive confusion at the heart of how most B2B technology firms organise their intelligence-gathering. Analyst relations sits in one corner — often in marketing or communications —
In April 2021, Gartner permanently cancelled the requirement for vendor-supplied customer references in its Magic Quadrant and Critical Capabilities research. That decision started a series of changes that fundamentally altered
Look, we’ve all been there. There’s a report sitting behind a paywall or locked in a subscription you don’t have, and you need to understand what’s in it. Maybe it’s
As I celebrate another birthday, I’m struck by how this past year has crystallised around a central theme: the power of structured, customer-focused storytelling in creating genuine business value. Whether
At CxO2025 in Munich, I facilitated a candid workshop about the realities of analyst relations, particularly for organizations without enterprise-level budgets. The conversation revealed both challenges and opportunities that resonated
Why 90% of tech companies sound exactly the same – and how the smart ones are breaking free I spent a hour walking through #DTWignite, a major telecom trade show,
