Analyst relations teams often lack internal support. I was surprised when that comment was viewed by 16,000 professionals in just three days, and 21,000 before the week was up on LinkedIn. The audience attracted by a rich discussion on the post, which involved several of the smartest analysts and analyst relations people I know. I wrote Read more about 21,069 reasons why analyst relations needs more than budget[…]
Gartner’s rapid evolution poses three profound challenges for analyst relations managers, and this blog is changing course to respond to them. Gartner’s role-based research, the rapid rise of user reviews and the consequent impact on marketing communications are all immense shifts. 1. Unlimited impact of role-based research. We don’t know what the full impact will Read more about Gartner’s symposium shows three new challenges for analyst relations managers[…]
The 2018-19 Analyst Value Survey and 2019 Analyst Firm Awards will be produced by the Analyst Observatory, the research centre at the University of Edinburgh Business School. The Observatory will restructure the survey to reflect the three strongest drivers of value in the 2017-18 survey: legitimate credibility with the demand-side, analysts with relevant knowledge and Read more about Analyst Observatory takes over the Analyst Value Survey and Analyst Firm Awards[…]
Regulations, authoritative professional norms and dominant culture set complex expectations for all institutions. In the opening session of a workshop for academics and PhD candidates at the University of Edinburgh Business School, professor John Amis pointed out the way that companies also play a role producing norms, and selecting the social actors, that embed the Read more about Turning technical legitimacy into market action[…]
I’ve just listened to a replay of a webinar comparing Gartner’s Cool Vendor award with the rival Hot Vendor awards from Aragon Research and HfS Research. My colleague Annelieke Nagel hosted two speakers from the Analyst Observatory, a research centre at the University of Edinburgh Business School funded by the Economic and Social Research Council’s Read more about How valuable is analyst endorsement to Hot and Cool Vendors?[…]
Influencers have value. The opaque market emerging for buying influencers, increasing their value and leveraging their endorsements distort purchasing, policy processes and corporate outcomes. Over the next year Fábio Rocha, Jessica Backsell, Johan Nilsson and I will research the market for influencers. Rocha (@fnevesdarocha) is a long-time software industry executive whom I work with in Read more about The market for influencers: opaque distortions of commerce and policy[…]
Despite the huge and surprising scale of the alleged kickbacks, Gartner is not alone. Almost all the dominant global technology consulting firms have been implicated so far by a South African investigation into bribery. Bain, McKinsey, SAP have all been implicated in ‘dodgy’ government contract negotiations in this ongoing state capture investigation. The lynchpin in these contracts is Read more about Gartner’s corruption scandal is nothing special[…]
You’re thinking it, aren’t you? You wonder if paying analyst firms will improve your placement in comparative reports, get you included in other reports, get you mentioned in speeches, and recommended when analysts talk to buyers. You don’t want to insult them, but you want to know. Isn’t it all pay for play? We Read more about Guest Post: How to Pay Analyst Firms for Better Coverage[…]
Gartner’s share of the value created by the analyst industry is slowly trickling down. The 2017-18 Analyst Value Survey shows that Gartner produced for analyst value than any other firm: 25%. Compare that with 31% in 2015 and you get a sense of the change in the market. It’s not that Gartner is shrinking. Quite Read more about AVS shows Gartner’s declining share of a growing pie[…]
The 2018 Marketing & Policy Analyst Firm Awards are the category with the least change. Eight of the nine top firms were all in the 2017 ranking. The two firms which slipped out, CXP and Everest, each produced only marginally less analyst value than tenth-place winner ESG according to professionals working on marketing and policy Read more about IDC overtakes Forrester in 2018 Marketing and Policy Analyst Firm Awards[…]