In April 2021, Gartner permanently cancelled the requirement for vendor-supplied customer references in its Magic Quadrant and Critical Capabilities research. That decision started a series of changes that fundamentally altered
Look, we’ve all been there. There’s a report sitting behind a paywall or locked in a subscription you don’t have, and you need to understand what’s in it. Maybe it’s
As I celebrate another birthday, I’m struck by how this past year has crystallised around a central theme: the power of structured, customer-focused storytelling in creating genuine business value. Whether
At CxO2025 in Munich, I facilitated a candid workshop about the realities of analyst relations, particularly for organizations without enterprise-level budgets. The conversation revealed both challenges and opportunities that resonated
Why 90% of tech companies sound exactly the same – and how the smart ones are breaking free I spent a hour walking through #DTWignite, a major telecom trade show,
Two years ago, our friend and peer Dominic Pannell died. He leaves a huge gap in the influencer relations community, both for his professional contribution and his human energy. Last
The global economic turmoil means B2B solution providers face anxious buyers. Understanding the deeper motivations behind customer purchasing decisions is more crucial than ever for effective marketing. Traditional segmentation models
Still time to register for the hybrid 2025 Analyst Relations Forum, both online and at the University of Edinburgh Business School. The keynote speakers Robin Schaffer, Chris Holscher and Ian
