• NOW AVAILABLE – Influencer Relations: Insights on Analyst Value (Second Edition)

Influencer Relations

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5. Leverage ReputationAugust 9, 2023<August 13, 2023

Leveraging synergies with analyst relations

by Duncan Chapple

B2B marketers had a challenging FY23, and FY24 looks challenging. Marketing communications budgets have been under pressure, and analyst relations budgets are increasingly diverted…

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1. Identify & EvaluateJuly 12, 2023<July 6, 2023

How to Identify and Prioritize Key Industry Analysts for Your Business

by Duncan Chapple

Navigating the intricate landscape of industry analysis can pose challenges, particularly when deciding which analysts to engage with for optimal business benefit. Identifying and…

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3. Engage & InfluenceJuly 6, 2023<July 6, 2023

The Art of Building Trust: The Importance of Strong Relationships with Industry Analysts

by Duncan Chapple

Industry analysts play a critical role in the B2B tech ecosystem. Businesses, consumers, and investors feel their impact far beyond their immediate professional sphere….

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AR Classics, On Analyst RelationsMay 25, 2023<May 25, 2023

AR Classics: Seven ways to drive analyst relations success

by Duncan Chapple

[Duncan Chapple and colleagues at Brodeur Worldwide prepared this advisory note for clients of Omnicom in 2002.] Despite the importance of technology market analysts…

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Category Creation is Key to Markets, Not Quadrants
3. Engage & InfluenceApril 7, 2023<April 9, 2023

Category Creation is Key to Markets, Not Quadrants

by Duncan Chapple

In conversation, Jerome Pineau and Duncan Chapple stress the benefits of category creation in collaboration with industry analysts and AR #archat

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How Brand Influences Enterprise Technology Buyers
4. Align, track & educateApril 3, 2023<April 4, 2023

How Brand Influences Enterprise Technology Buyers

by Duncan Chapple

Although many marketers feel that B2B professionals choose between technologies based on tangible functionality, CCgroup’s research has found that non-functional attributes heavily influence buyers…

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BlogsFebruary 23, 2023<February 23, 2023

Mr Bean, like Bing’s $100bn stumble with ChatGPT, shows AI’s risks & rewards

by Duncan Chapple

Marketers need realistic expectations of AI. Microsoft stock lost $100bn when ChatGPT gave false answers. But Rowan Atkinson as Charlize Theron showed the potential

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3. Engage & InfluenceFebruary 7, 2023<February 22, 2023

How analysts & Analyst Relations can drive growth in times of turmoil?

by Duncan Chapple

Technology markets are in turmoil, and industry analysts are a vital part of the fabric needed to prevent vendors from tearing the industry apart….

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  • Analyst Equity
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  • CCgroup AR
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  • NOW AVAILABLE – Influencer Relations: Insights on Analyst Value (Second Edition)