As readers of this blog will know, analysts’ awareness of solution providers is a powerful predictor of how likely you are to be recommended by them (since awareness comes before favourability). One key aspect of this important question is how your awareness with analyst firms is changing over time and how your firm rates against selected competitors.
Lighthouse’s Analyst Mindshare Benchmark (AMB) which measures exactly this also contains more than 5 years historical data. Over last year we have improved our analytical facilities and so our relaunched AMB service is now available inexpensively. The AMB measures awareness through looking at share of voice in research published by a wide range of analyst firms globally (over 375 firms’ research is currently indexed). We can also make custom additions for those who want to add in other sources to the Benchmark.
Lighthouse is giving readers the opportunity to see a sample of results from the AMB via a short interactive webinar with Martin Tilling or Duncan Chapple. If you are interested, contact us to arrange a time to show you the Benchmark. Or let us know via email if you are interested in hearing more.
