When we started to plan our next CCgroup analyst relations webinar, we started to feel that both the pandemic and the changing patterns of adoption were impacting analyst influence. So, we commissioned independent market research to survey 150 IoT buyers across these buying audiences within the UK, US and Europe to understand more about the marketing channels and content types used to identify, shortlist and select technology vendors. Along with understanding the most influential marketing channels, we also surveyed IoT buyers to understand the impact the COVID-19 pandemic has had on the technology buying process.
We’ve also worked with the Analyst Observatory to survey 162 users of IoT analysts’ research, more or less equally spread across North America, Europe and the rest of the world. It will allow us to update the 2021 IoT Analyst Firm Awards.
On January 19th, the webinar date, we’ll be able to present both sets of research and place them in context. If you or colleagues might be interested, they can register at https://bit.ly/IoTanalysts
I hope you’ll be able to attend on the 8th. If not, please register anyhow if you want to get access to the recording.