Readership rises 40%

Analyst Equity has a fairly stable readership: around 2,500 visits a month, and around 1,000 readers. It’s a good readership, especially for a firm like our that is focusing on a niche in the analyst relations industry.

In fact, it’s hard to believe that we are not already tapping into the bulk of the community we are addressing. While there are several thousand people with an interest in AR, a minority share our interest – in how the very largest firms can use measurement and evaluation to drive measurably better analyst relationships.

So it’s a pleasant surprise to see that the readership of Analyst Equity has risen around 40% over the last few months. Around 1,400 people now stop by the site each month. The number of returning visitors has also risen, from around 300 to 450. That’s not as many people who subscribe to the monthly newsletter digest of Analyst Equity, but it’s a promising indication that the blog is useful.

P.S. I just saw similar stats from ARmadgeddon here. They are getting a similar number of paged viewed as this blog. However, they have a far higher number of regularly returning visitors, suggesting that this blog is read more extensively [more people reading fewer pages] while theirs is read intensively [fewer people reading more pages].

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