In this one-hour video, three experts on getting the best value from analyst firms share their tips, and give insight into the realities for analysts firms and their customers. In the call, Rachel Godwin, from Progress Software, shares some key issues about getting the right mix of research and other analyst services to make sure that internal stakeholders are getting the value they need. Bram Weets, founder of Kea Company and a former Gartner account manager, explain what the real benefits are of subscribing to analysts and how to educate account managers at analyst firms so you get the best service from them. Duncan Chapple, a former analyst at Ovum who now helps analyst firms’ clients to get the most for their money in great money management, discusses how clients can put their own interests ahead of what the analyst firms: its most profitable services.
Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.