Local boy makes good

ByDuncan Chapple October 19, 2003March 23, 2008

Former Gartner analyst, and recent international analyst relations guru Mark Damon Puckett is now living a better life. Mark, we salute you! See Mark’s site here Mark Damon Puckett.

Develop AR
Kensington’s insights remain valuable
ByDuncan Chapple April 17, 2006March 22, 2008
Kensington Group was one of the first analyst relations consultancies. After an unsuccessful purchase of that firm by Courtney Smith’s MetaSource Group in 2002, Kensington merged into a MetaSource company, KGI Management Consulting, and dissapeared from the analyst relations scene. The firm’s former CEO, Efrem Mallach, is principal at Lighthouse Analyst Relations. Kensington was a…
Read More Kensington’s insights remain valuable
Develop AR
techUK launches Edinburgh Uni ‘Analyst Launchpad’ certificate
ByDuncan Chapple March 12, 2019March 13, 2019
techUK, the industry association whose ‘Analyst Launchpad’ seminars educate British tech business on analyst relations, has announced a University of Edinburgh certificate in analyst relations.
Read More techUK launches Edinburgh Uni ‘Analyst Launchpad’ certificate
Cornerstone | Develop AR
Credo 3: Accept that messages grow from both the top and the bottom
ByDuncan Chapple January 22, 2008February 28, 2020
Messaging develops in two ways: up from the grass-roots experience of the company, and down from the top-level idea. The third assertion in our Credo series is that AR managers have to accept that duality, and understand that it reflects analysts different approaches. The challenge for the AR professional is to develop consistency, both between…
Read More Credo 3: Accept that messages grow from both the top and the bottom
Develop AR | Influencers
Managing the Insight Services Portfolio, From the Panic Cycle to effective delivery
ByDuncan Chapple November 13, 2009November 24, 2009
IT budgets are always under constraint, but today’s CIOs are under intense pressure to deliver more for less. At the same time technology development is offering new options, from social computing to sourcing. IT must assess these effectively and invest for business benefit.
Read More Managing the Insight Services Portfolio, From the Panic Cycle to effective delivery
4. Align, track & educate | Develop AR | Prioritize
Don’t be scared of statistics
ByDuncan Chapple March 18, 2007March 24, 2008
Managers’ comfort with statistical information varies greatly. When shown a chart like the one on the right, they either know what questions to ask themselves, or they skip over it. In this chart, the blue line shows the performance of a firm over the last year, and the other lines try to explain the data….
Read More Don’t be scared of statistics
4. Align, track & educate | Develop AR | Prioritize
How can we stop the decline of analyst relations?
ByDuncan Chapple February 26, 2010February 14, 2011
There is a huge opportunity for vendors to benefit from the generalised decline in the responsiveness of analyst relations. Most vendors fail to act in the knowledge of the last year’s changes, creating huge benefits for those AR teams that fill the gap. That is the overwhelming tone of conversations with around two dozen analysts…
Read More How can we stop the decline of analyst relations?

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