Local boy makes good
Former Gartner analyst, and recent international analyst relations guru Mark Damon Puckett is now living a better life. Mark, we salute you! See Mark’s site here Mark Damon Puckett.
Former Gartner analyst, and recent international analyst relations guru Mark Damon Puckett is now living a better life. Mark, we salute you! See Mark’s site here Mark Damon Puckett.
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Article from the blog of Lighthouse Analyst Relations: https://influencerrelations.com/
Providers of ‘Green’ solutions can build momentum by focussing on the present and future economic benefits of sustainability when speaking with business people, but risk being disoriented by ‘Triple Bottom Line’ approaches that aim to shift the moral framework of business people. That’s the unwelcome conclusion I’ve come to after a conference for MBA graduates…
Vinnie has kindly written on our Recession communications course. There’s very deep interest in this topic, and our webinar on the topic had our highest-ever number of registrations. Vinnie compares the cooling of the high tech markets to the ‘nuclear winter’ of January 2002, when that course last ran. However, there’s another climatic comparison that…
The protests outside the G20 summit in London reminded me that for every action there’s an equal and opposite reaction. Every problem is an opportunity for someone, even in this current recession. There have been four recessions in recent history; this one is different. Consumers are loaded with debt, the return on savings is falling,…
Our Credo series on AR principles comes into the final stretch with our seventh belief: different analyst relations approaches are effective for different ICT solutions, even from the same vendor. The key variables here are the impact of analysts on the firm’s ability to grow profits, and how prepared each business unit is to support…
In October 2009, the Institute of Industry Analyst Relations launched an independent certification test for AR managers. Lighthouse AR hosted a free webinar on Tues Nov. 3 with Peggy O’Neill, IIAR board member. Listeners brought questions about the exam and certification process. If you missed it, please read Duncan Chapple’s blog about the exam here.
Hill & Knowlton’s commitment to analyst relations has been deepened by the appointment of Astrid Krone, of the Gambit PR agency in Norway, as its Head of Industry Analyst Relations in EMEA. Gambit’s announcement of the appointment stresses that communications with industry analysts is of growing important to the international Hill & Knowlton business. Gambit…