Guest post: Bram Weerts on the AVS

1100 people told Kea Company how they feel about the current playing field. Of course Kea would like to share these results with you. I know for a fact that no other firm has this in-depth, unbiased, information from users of vendors and buy-side in one document. In our “Research Report with in-depth analysis” we cover – in 180 pages – everything that you would like and need to know to make the best decisions and benchmark 67 of the most influential tech research firms out there today!

Because of the amazing increase in participation (over 200%) in this year’s Analyst Value Survey over last year, we are able to deliver you better, more relevant insights into who’s who in the world of research and analyst firms. The report highlights the key insights in the 2014 Analyst Value Survey:-

This report looks at all the responses (excluding those we identified as industry analysts), taking a global view and, where useful, also draws out some regional differences. Our goal with this report is to go further than the material we presented in our initial webinar, and to focus on issues of value more deeply. In particular, we compare the 2014 and 2013 results in order to to give a clearer picture of movement in the industry.

The survey asked participants about 67 analyst firms, and got feedback from users of all of them. Our goal was to include every analyst firm with more than 12 full-time equivalent analysts, and other firms we knew had impact in the market. This list is updated annually in line with feedback from users. Much of the information in this report is shown in clear, easy to understand bar charts.

In 2014 the number of private sector users of analyst firms (excluding tech vendors) increased by 6% over 2013 to more than 36% of the total, while the number of responses from public sector customer of analysts increased by 52% to just over 6%, giving an even better indicator of the spread of analyst influence.

Each year we aim for at least 40% of the responses to come from the Americas, at least 35% to come from EMEA, and at least 12% to come from Asia-Pacific. This balance allows us to accurately reflect the community of users of analyst research, and gives us a meaningful number to allow regional segmentation. In 2014 we met these targets, and noted a substantial increase in the percentage of participants in Asia-Pacific: 17.7% were in Asia, and 1.5% in Oceania. The growing number of users in Asia-Pacific reflect both the growing awareness of this study, and the growing readership of analyst research in the region.

If you are active in this industry and a user of research firms services, speaking with analysts or making decisions based on your current analyst research contracts, I would highly recommend you get the best information out there today and make sure you’re getting value for money from your investment with analyst firms. Get your Kea “Research Report with in-depth analysis” today via our website.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.