Telecommunications and networking are two of the markets where analyst influence is the highest – and where analyst relations makes the biggest difference to business growth.
Next Thursday, Lighthouse is holding a conference call for its clients and subscribers to our newsletter to explain the tactics and strategies that some of the leading telecoms players are using. Donna Stein is one of the world’s most experienced and successful analyst relations leaders, will be an interesting speaker having having led AR at Lucent and at 3Com, which for many years was ranked by our friends at Kensington as the firm best able to explain its strategy to analysts.. I’ll be talking about a study I recently managed, a global AR effectiveness study focussed on networking and telecoms firms.
When we compared our survey of the leading analysts to the financial performance of the largest networking and telecoms vendors, we saw an amazing correlation: when we looked at analyst relations performance, the companies in the top 50% grew their revenues almost 280% faster than the firms in the bottom half.
To see a summary of the discussion, please visit http://analystrelations.blogspot.com/2005/07/how-ar-makes-firms-grow-280-faster.html