AR Classics: Barbara French on how to grab an Influential Analyst’s Attention

Barbara French’s Grab an Influential Analyst’s Attention: 3 Secrets & 4 Tips helps companies to avoid some of the most common errors in analyst relations. We especially appreciated these points in the article.

  • Marketers can use analysts and analyst research to add credibility to their businesses without ever having the analyst specifically endorse their company.
  • Secret #1. Get to know the “analyst mentality”
  • Secret #2. Increase interaction with them and use their data
  • Secret #3. Cultivate personal relationships with analysts

Read the whole thing at Marketing Sherpa: and check the rest of our AR Classics series.

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