AR Classics: Barbara French on how to grab an Influential Analyst’s Attention

Barbara French’s Grab an Influential Analyst’s Attention: 3 Secrets & 4 Tips helps companies to avoid some of the most common errors in analyst relations. We especially appreciated these points in the article.

  • Marketers can use analysts and analyst research to add credibility to their businesses without ever having the analyst specifically endorse their company.
  • Secret #1. Get to know the “analyst mentality”
  • Secret #2. Increase interaction with them and use their data
  • Secret #3. Cultivate personal relationships with analysts

Read the whole thing at Marketing Sherpa: and check the rest of our AR Classics series.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.