Barbara French’s Grab an Influential Analyst’s Attention: 3 Secrets & 4 Tips helps companies to avoid some of the most common errors in analyst relations. We especially appreciated these points in the article.

• Marketers can use analysts and analyst research to add credibility to their businesses without ever having the analyst specifically endorse their company.
• Secret #1. Get to know the “analyst mentality”
• Secret #2. Increase interaction with them and use their data
• Secret #3. Cultivate personal relationships with analysts

Read the whole thing at Marketing Sherpa: https://www.marketingsherpa.com/article/how-to/3-secrets-4-tips and check the rest of our AR Classics series.