Peter O’Neill joins Kea Company as Research Director

LONDON. February 1st 2018 — Longtime industry analyst Peter O’Neill has been appointed Research Director by Kea Company, the world’s largest analyst relations (AR) consultancy. O’Neill was previous research director at Forrester Research, leading the firm’s services for analyst relations professionals as well as research for B2B Marketing professionals.

At Kea Company, O’Neill will take responsibility for the firm’s research, including analysis of the well-established Value Survey and Attitude Survey, and a new series of SageCircle reports. His first SageCircle report, AR Can Learn A Lot From Analysts Use Of Competitors’ Research, is already available.

O’Neill comes to Kea Company after 17 years as a research leader. As a Vice President at Forrester Research, he led the firm’s research targeted at AR professionals and how they need to address changes in the tech industry. Prior to that, he led the Vendor Consulting team across EMEA at META Group.

Duncan Chapple, managing partner of Kea Company’s research business, said “Analyst Relations managers have a growing need for insight. While our surveys give unequalled insight into analysts, Peter O’Neill’s new services for Kea clients will guide analyst relations managers on how to adapt to the challenges of the future.”

“I’m really looking forward to leveraging the great research that Kea already collects in my discussions with AR professionals. AR faces a new plethora of communication channels and a new generation of analysts and influencers, or even analyst firms, that require different methods and processes” said O’Neill.  

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Duncan Chapple +44 20 7993 8655


1. New report

O’Neill’s first SageCircle report, AR Can Learn A Lot From Analysts Use Of Competitors’ Research, is available now at

2. About Peter O’Neill

As Forrester’s Vice President and Research Director for Analyst Relations Professionals until late 2017, Peter O’Neill managed the firm’s research targeted at AR professionals in the tech industry. He edited the multi-report Forrester playbook “The Industry Analyst Relations Playbook” and contributed to many other reports which discuss all aspects of doing AR. He also worked in numerous client workshops on AR topics such as Spokesperson Training and Measuring AR Success.   

Peter joined Forrester in 2005 after 4 years at META Group, where he had lead the Vendor Consulting Practice for EMEA.

Before becoming an analyst, Peter worked at Hewlett Packard in Germany and in the USA for two decades in a range of program management roles.

3. About Kea Company

Kea Company is the world’s largest consultancy focussed on influencer research and analyst relations for telecoms and technology-driven solutions providers. Our professionals gained their industry insights through decades of experience as influencer relations professionals, IT industry analysts and business executives.

Kea Company enables technology providers to maximize their value through navigating and leveraging industry analysts and advisors. Because analysts and advisors influence half of ICT solution sales, influencer relations determines success.

Since 2003, Kea Company has grown through the merger of four leading analyst relations consultancies: SageCircle, Daruma Concept, Lighthouse AR and Active Influence. We share the same values of curiosity, intelligence and resourcefulness. Today our consultants in the USA, Europe and Japan proudly serve a global client base.

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