Lighthouse seminar alumni to gain IIAR membership

AR professionals who complete Lighthouse’s training seminars now automatically become members of the Institute of Industry Analyst Relations, at no extra cost to themselves. Over the next year a portion of Lighthouse’s training revenue will go to the IIAR; in exchange, the IIAR will grant membership to future graduates of our courses.

This represents a substantial saving for participants of seminars that lead to Lighthouse AR professional development certificate, including our ‘Win Them Over’ webinar series and in-house courses.

Lighthouse hopes that other training providers will make similar arrangements with the IIAR. It’s highly effective as a commercial agreement, since it increases the value of AR training. While the IIAR does not endorse training providers, we feel that Lighthouse and other training providers should endorse the IIAR and work actively to expand its membership.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.