META refugees Meton Group have rebranded, as we anticipated in a post last week, under threat from Gartner’s lawyers.

Today the firm is announcing that it has relaunched as Experton Group. The firm’s website is online at http://www.experton-group.de/.

P.S. Experton’s website is now online in the English language under www.experton group.com

In a German-language announcement (my translation) on 1st September Andreas Zilch, chairman, adds: “In order to refocus on our customers and our business as soon as possible, we decided at short notice to change the firm’s name. Thus we exclude any danger of confusion with the META Group, which Gartner has bought (…) Under the new name Experton Group, our goal remains the same, which is to completely cover local requirements and customer needs in the IT Research and Advisory market on a high quality level.”

In the same statement co-founder Andreas Burau adds “Experton Group, and its very experienced coworkers, offers ICT service providers in the German-language market the services and market information (including multi-client studies) they want and need in order to successfully manage their activities. That has already been confirmed by the first eight weeks of our activities with numerous customers and prospective customers.”