Our take-aways from the Analyst Relations Summit

The recording is now online from last week’s report back webinar from the Analyst Relations Summit. You can view it at https://youtu.be/ZgF1WotPIQo. In the one-hour conversation, you’ll hear Jane Mohr, Julian

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Analyst Relations Summit: what’s the opportunity for AR leaders?

Jane Mohr, Julian Tirsu and I are hosting a webinar on October 26th to report back from the Analyst Relations Summit, which Spotlight AR presented in Kansas City recently. We’ll

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Leveraging synergies with analyst relations

B2B marketers had a challenging FY23, and FY24 looks challenging. Marketing communications budgets have been under pressure, and analyst relations budgets are increasingly diverted into spending with analyst firms. As

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AR Classics: Seven ways to drive analyst relations success

[Duncan Chapple and colleagues at Brodeur Worldwide prepared this advisory note for clients of Omnicom in 2002.] Despite the importance of technology market analysts in communicating vision, direction, and capability

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Category Creation is Key to Markets, Not Quadrants

In conversation, Jerome Pineau and Duncan Chapple stress the benefits of category creation in collaboration with industry analysts and AR #archat

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How Brand Influences Enterprise Technology Buyers

Although many marketers feel that B2B professionals choose between technologies based on tangible functionality, CCgroup’s research has found that non-functional attributes heavily influence buyers and purchase influencers. Even oh-so-rational industry

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Mr Bean, like Bing’s $100bn stumble with ChatGPT, shows AI’s risks & rewards

Marketers need realistic expectations of AI. Microsoft stock lost $100bn when ChatGPT gave false answers. But Rowan Atkinson as Charlize Theron showed the potential

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How analysts & Analyst Relations can drive growth in times of turmoil?

Technology markets are in turmoil, and industry analysts are a vital part of the fabric needed to prevent vendors from tearing the industry apart. Many vendors are decelerating sales and

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