In 2009, as the global financial crisis reshaped business priorities, Marius Jost sat down with Duncan Chapple to discuss major shifts in the IT research industry. Their podcast captured three
Recent analysis of analyst briefing records reveals a clear pattern: the most successful vendor briefings feature significantly more two-way dialogue than presentation-style meetings. The data challenges some common assumptions about
The market research industry faces unprecedented change as AI reshapes how organizations produce and consume intelligence. At Barcelona’s SCIP Intellicon 2024, practitioners shared insights about this transformation that point to
TechTarget’s stock price has fallen 36% this year to reach $22.01, a 52-week low. While market sentiment reflects broader tech sector headwinds, it also indicates investor uncertainty about integrating TechTarget
Research buyers at SCIP Intellicon 2024 raised significant concerns about market intelligence quality in my workshop on the topic. Their experiences point to five critical issues affecting B2B market research:
As a part of the analyst relations industry for many years, I’ve seen numerous changes in how research firms present their findings. Forrester ‘s recent update to its Wave methodology,
Independent market research conducted by CCGroup and Coleman Parkes shows that industry analyst reports are the only information source used by most B2B buyers when selecting a security solution provider. It’s
The industrialization of analyst relations has created an ironic problem: while AR teams have more tools and processes than ever, many influential analysts feel increasingly disconnected from the vendors they
