Can tech marketing fit the preferences of young professionals?
A new blog post (https://wp.me/p4go6f-GL) by my Edinburgh University colleague Evelyn Antony picks up on some interesting points. One of the obvious challenges for…
Content Marketing: Thought Leadership in a Web 2.0 World
We’re recommending that readers register for an upcoming web seminar presented by Velocity Partners (the firm of Lighthouse board member Stan Woods) with B2B…
IIAR breakfast meeting at Forrester IT Forum
If you are planning to be at the Forrester IT Forum EMEA in Berlin next week, and are interested in finding out more about…
Colt surge up this month’s Telecoms Index
This month’s Telecoms Index has seen some interesting changes. In the top ten, Verizon has gained two spots, BT has gained three spots as…
Open Text jumps up the Software Index
This month has seen very little change in the top ten of the Software Index. SAP swapped places with Progress but that is all….
Canon enters the top 10 in this month’s Systems Index
There has been some changes in this month’s Systems Index. The big guns still occupy the top three spots i.e. IBM, Intel and Dell….
Verisign moves most in this month’s Services Index
There is no change in the top three of this month’s Services Index. Accenture is leading, with EDS and CSC playing catch up. Verisign…
AT&T leaps into Telecoms Index top ten
After two months in third position, Motorola has managed to up its game, increase its share of voice and beat Ericsson for the second…
Check Point check in to the top 25 of this month’s Software Index
There has been considerable movement in this month’s Software Index. Microsoft, Oracle and SAP still retain the top three places whilst BEA maintains its…
Dell regains third spot in January Systems Index
Dell regains its third spot in this month’s Systems Index which has been relatively stable. The top ten firms are virtually identical to those…
Xansa storms up the January Services Index
The big service companies’ profile in analyst research remains pretty much as last month. Accenture tops the pile with EDS second and CSC third….
The December Telecoms Index
In this month’s Telecoms Index, the top three places are occupied by Nokia, Ericsson and Motorola, which is a re-run of last month. Cisco…