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Bram Weerts

Bram Weerts

    On Analyst Relations

    Analyst Consulting Days: The Top 4 Reasons Why

    Analyst consulting days (aka SAS or strategic advisory service in Gartnerese) have a high risk/reward profile for vendor analyst relations (AR) teams. We often…

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    On Analyst Relations

    Increase Investment in AR: What Would It Take?

    Analyst Relations (AR) programs typically do not have sufficient resources (e.g., spokespeople bandwidth for analyst interactions, AR headcount, and budget) for the tasks at…

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    On Analyst Relations

    Which Influencers Are Most Relevant?

    One of the more common inquiries that Kea Company handles is “How can I know which analysts are most relevant? Should I focus on…

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    On Analyst Relations

    Analyst Relations Programs: The Top 5 Biggest Mistakes

    5. Vendors approach analysts with an undifferentiated message and lack of thought in their vision and strategy. Downside – why should an analyst pay…

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    On Analyst Relations

    Using Analyst Written Research: Bad Practices

    The IT industry analysts do a good job of researching and analysing the IT industry. Where they often do not do a good job…

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    On Analyst Relations

    Measured in Minutes: The ROI of an Analyst Briefing

    As part of the ongoing struggle to convince their management about the value of analyst relations, AR professionals often prove the effectiveness of their…

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    On Analyst Relations

    The 5 I’s of Analyst Relations

    In the bustle of daily activities, it is sometimes hard for Analyst Relations (AR) managers to keep their teams focused on their key operational…

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