Analyst Consulting Days: The Top 4 Reasons Why
Analyst consulting days (aka SAS or strategic advisory service in Gartnerese) have a high risk/reward profile for vendor analyst relations (AR) teams. We often…
Increase Investment in AR: What Would It Take?
Analyst Relations (AR) programs typically do not have sufficient resources (e.g., spokespeople bandwidth for analyst interactions, AR headcount, and budget) for the tasks at…
Which Influencers Are Most Relevant?
One of the more common inquiries that Kea Company handles is “How can I know which analysts are most relevant? Should I focus on…
Analyst Relations Programs: The Top 5 Biggest Mistakes
5. Vendors approach analysts with an undifferentiated message and lack of thought in their vision and strategy. Downside – why should an analyst pay…
Using Analyst Written Research: Bad Practices
The IT industry analysts do a good job of researching and analysing the IT industry. Where they often do not do a good job…
Measured in Minutes: The ROI of an Analyst Briefing
As part of the ongoing struggle to convince their management about the value of analyst relations, AR professionals often prove the effectiveness of their…
The 5 I’s of Analyst Relations
In the bustle of daily activities, it is sometimes hard for Analyst Relations (AR) managers to keep their teams focused on their key operational…