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Bram Weerts

Bram Weerts

On Analyst Relations

Analyst Consulting Days: The Top 4 Reasons Why

Analyst consulting days (aka SAS or strategic advisory service in Gartnerese) have a high risk/reward profile for vendor analyst relations (AR) teams. We often…

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On Analyst Relations

Increase Investment in AR: What Would It Take?

Analyst Relations (AR) programs typically do not have sufficient resources (e.g., spokespeople bandwidth for analyst interactions, AR headcount, and budget) for the tasks at…

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On Analyst Relations

Which Influencers Are Most Relevant?

One of the more common inquiries that Kea Company handles is “How can I know which analysts are most relevant? Should I focus on…

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On Analyst Relations

Analyst Relations Programs: The Top 5 Biggest Mistakes

5. Vendors approach analysts with an undifferentiated message and lack of thought in their vision and strategy. Downside – why should an analyst pay…

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On Analyst Relations

Using Analyst Written Research: Bad Practices

The IT industry analysts do a good job of researching and analysing the IT industry. Where they often do not do a good job…

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On Analyst Relations

Measured in Minutes: The ROI of an Analyst Briefing

As part of the ongoing struggle to convince their management about the value of analyst relations, AR professionals often prove the effectiveness of their…

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On Analyst Relations

The 5 I’s of Analyst Relations

In the bustle of daily activities, it is sometimes hard for Analyst Relations (AR) managers to keep their teams focused on their key operational…

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Copyright Duncan Chapple, MPRCA 2003-2023.
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