Engaging in Analyst Relations is sending a message: Five common traits confident vendors are displaying
Success breeds success: When I talk to technology vendors about starting an analyst relations program I get all kinds of reactions. One way or…
Adapt or Fail! – Analyst firm business models are changing – does this mean that analyst relations needs to change as well?
In recent years we have seen quite a few changes in the analyst landscape: We’ve seen new boutique analyst firms entering the market and…
Kea Company acquires UK analyst relations consultancy Active Influence
Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today…
Kea Company doubles European team
Kea Company, the global influencer relations consultancy, has announced new team members in Europe including advisory partner Annelieke Nagel, a Gartner and IDC alumnus…
How To Eat An Elephant – A Recipe For Proper Analyst Relations
When starting with analyst relations companies often realise that the task lying ahead of them is pretty daunting. There are several hundred analyst firms…
Crunching the Numbers – Behind the Scenes of an Analyst Briefing Campaign
It is quite easy to talk about the qualitative aspects of analyst relations, but when it comes down to the numbers, things tend to…
Killer products don’t sell
Of course they do. Didn’t we just manage to convince the first 50 customers to buy our solution? Yes, you did. But now ask…
Content is Key! – Leveraging Influencer Marketing To Gain Market Mindshare
In a world that is dominated by “push-advertising” and that includes an overwhelming choice of products and services that need to be evaluated by…
“Best Practice” Ingredients in Analyst Relations
In any business environment the phrase ‘best practice’ sooner or later comes up when people are talking about planning, execution and measurement of business…
Building Credibility to Boost Sales with IT Analyst Relations
When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the…
“I will do it myself.” – Why ‘Trial and Error’ is a Bad Idea in Analyst Relations.
If you think back on the many occasions when you’ve heard this phrase, or for that matter used it yourself – how many times…
Influencer Relations Do’s and Don’ts: Have You Read Something Boring Today?
I bet you have – but since it was so boring you probably cannot remember what it was. Now turn the question around and…