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Sven Litke

Sven Litke

    On Analyst Relations, On Research Firms

    Engaging in Analyst Relations is sending a message: Five common traits confident vendors are displaying

    Success breeds success: When I talk to technology vendors about starting an analyst relations program I get all kinds of reactions. One way or…

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    Analyst Value Survey, On Analyst Relations, On Research Firms

    Adapt or Fail! – Analyst firm business models are changing – does this mean that analyst relations needs to change as well?

    In recent years we have seen quite a few changes in the analyst landscape: We’ve seen new boutique analyst firms entering the market and…

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    Analyst Value Survey, On Analyst Relations

    Kea Company acquires UK analyst relations consultancy Active Influence

    Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today…

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    Kea Company doubles European team
    On Analyst Relations

    Kea Company doubles European team

    Kea Company, the global influencer relations consultancy, has announced new team members in Europe including advisory partner Annelieke Nagel, a Gartner and IDC alumnus…

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    On Analyst Relations

    How To Eat An Elephant – A Recipe For Proper Analyst Relations

    When starting with analyst relations companies often realise that the task lying ahead of them is pretty daunting. There are several hundred analyst firms…

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    On Analyst Relations, On Research Firms

    Crunching the Numbers – Behind the Scenes of an Analyst Briefing Campaign

    It is quite easy to talk about the qualitative aspects of analyst relations, but when it comes down to the numbers, things tend to…

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    On Analyst Relations

    Killer products don’t sell

    Of course they do. Didn’t we just manage to convince the first 50 customers to buy our solution? Yes, you did. But now ask…

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    On Analyst Relations

    Content is Key! – Leveraging Influencer Marketing To Gain Market Mindshare

    In a world that is dominated by “push-advertising” and that includes an overwhelming choice of products and services that need to be evaluated by…

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    On Analyst Relations

    “Best Practice” Ingredients in Analyst Relations

    In any business environment the phrase ‘best practice’ sooner or later comes up when people are talking about planning, execution and measurement of business…

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    On Analyst Relations

    Building Credibility to Boost Sales with IT Analyst Relations

    When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the…

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    On Analyst Relations

    “I will do it myself.” – Why ‘Trial and Error’ is a Bad Idea in Analyst Relations.

    If you think back on the many occasions when you’ve heard this phrase, or for that matter used it yourself – how many times…

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    On Analyst Relations

    Influencer Relations Do’s and Don’ts: Have You Read Something Boring Today?

    I bet you have – but since it was so boring you probably cannot remember what it was. Now turn the question around and…

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