• NOW AVAILABLE – Influencer Relations: Insights on Analyst Value (Second Edition)

Influencer Relations

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Derk Erbé

Derk Erbé

    Gartner Magic Quadrant, On Analyst Relations, On Research Firms, On Sales EnablementFebruary 23, 2015<February 23, 2015

    Equipping Sales for the MQ Effect: the Magic Quadrant and Tech Vendors (Part Seven)

    Gartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales…

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    Gartner Magic Quadrant, On Analyst Relations, On Research FirmsFebruary 16, 2015<February 16, 2015

    The Danger is Complacency: the Magic Quadrant and Tech Vendors (Part Six)

    There is a certain amount of self congratulations that occur when a vendor achieves a favorable “Leader” position on a Magic Quadrant. Because they…

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    Gartner Magic Quadrant, On Analyst Relations, On Research FirmsJanuary 30, 2015<January 30, 2015

    Moving The Dot: The Magic Quadrant and Tech Vendors (Part Five)

    Repositioning your ‘dot’ on a Gartner Magic Quadrant does not happen just because you have a great product or service. It takes information, a…

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    Gartner Magic Quadrant, On Analyst Relations, On Research FirmsJanuary 20, 2015<January 20, 2015

    Talk to the Analyst: The Magic Quadrant and Tech Vendors (Part Four)

    It is critical for Analyst Relations (AR) to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working…

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    Gartner Magic Quadrant, On Analyst Relations, On Research FirmsJanuary 12, 2015<January 12, 2015

    Unleash your inner Sherlock: The Magic Quadrant and Tech Vendors (part three)

    Warning: Homework ahead! It is critical for AR to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been…

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    Gartner Magic Quadrant, On Analyst Relations, On Research FirmsJanuary 12, 2015<January 12, 2015

    Three Common Mistakes: the Magic Quadrant and Tech Vendors (part two)

    For a variety of reasons, communications and IT vendor Analyst Relations and executives make a number of mistakes concerning the Gartner Magic Quadrant (MQ)…

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    Gartner Magic Quadrant, On Analyst Relations, On Research FirmsJanuary 12, 2015<January 12, 2015

    Magic Quadrant: Don’t Obsess, Don’t Ignore (part one)

    Even with a host of blogs and other forms of social media, Gartner’s Magic Quadrant remains the IT market’s most highly visible piece of commentary….

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    Gartner Cool Vendors, On Analyst Relations, On Research FirmsJanuary 8, 2015<January 8, 2015

    How cool is it to be a Gartner Cool Vendor

    What have Box, Dropbox, Nest, Evernote, Cloudera, Palantir and Instagram in common? They where all named a Cool Vendor by Gartner in the past…

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    • About
    • Analyst Equity
    • Awards
    • Book
    • CCgroup AR
    • Observatory
    • NOW AVAILABLE – Influencer Relations: Insights on Analyst Value (Second Edition)