Equipping Sales for the MQ Effect: the Magic Quadrant and Tech Vendors (Part Seven)
Gartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales…
Derk Erbé
The Danger is Complacency: the Magic Quadrant and Tech Vendors (Part Six)
There is a certain amount of self congratulations that occur when a vendor achieves a favorable “Leader” position on a Magic Quadrant. Because they…
Moving The Dot: The Magic Quadrant and Tech Vendors (Part Five)
Repositioning your ‘dot’ on a Gartner Magic Quadrant does not happen just because you have a great product or service. It takes information, a…
Talk to the Analyst: The Magic Quadrant and Tech Vendors (Part Four)
It is critical for Analyst Relations (AR) to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working…
Unleash your inner Sherlock: The Magic Quadrant and Tech Vendors (part three)
Warning: Homework ahead! It is critical for AR to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been…
Three Common Mistakes: the Magic Quadrant and Tech Vendors (part two)
For a variety of reasons, communications and IT vendor Analyst Relations and executives make a number of mistakes concerning the Gartner Magic Quadrant (MQ)…
Magic Quadrant: Don’t Obsess, Don’t Ignore (part one)
Even with a host of blogs and other forms of social media, Gartner’s Magic Quadrant remains the IT market’s most highly visible piece of commentary….
How cool is it to be a Gartner Cool Vendor
What have Box, Dropbox, Nest, Evernote, Cloudera, Palantir and Instagram in common? They where all named a Cool Vendor by Gartner in the past…