With three weeks until the start on June 20th, registrations for the Analyst Relations Forum are already at 764. Here’s a list of the sessions with hyperlinked individual registration lists. The full details are at thearforum.com. AR in practice: Using data and insights to drive programme success Exploring AR’s role in the wider ecosystem of…
Telling the truth: analysts tell operators and vendors what needs to be said rather than what is popular
Gartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also why suppliers of technology solutions take Gartner so seriously. In most markets, no other analyst firm is more successful in winning the trust of buyers. • Spokespeople need to be motivated…
It’s been several weeks since I posted on the blog. I, and most of the analysts and analyst relations people I’ve been speaking to, have never been under more pressure. Clients and colleagues, friends and family, have to come first, I’ve been posting less frequently on this blog since January. It’s been several weeks since…
Niche analyst firms in any market can learn a lot from four factors holding back the leading specialist firms in one of the most attractive markets: fintech.
On 31 March I’ll be presenting the findings from CCgroup’s annual survey of analyst relations professionals. In this survey, we’re highlighting the difference between what in-house AR people are asked to deliver by their managers, and what agency-side people actually can deliver. You can help with the research. Please take the survey at https://www.surveymonkey.com/r/DH3J2WS and…
Many companies understand that Gartner is the most influential analyst firm in most tech markets. Mistakenly, they often think that simply using Gartner as a client will give them all the market access benefits that analysts can create. Only a balanced, programmatic analyst relations programme can take full advantage of analyst advocacy. Being a Gartner…
Only 1 out of 10 startups achieve success in this world of cutthroat competition. But it does not mean that you, as investors trying to find ways on how to invest $1000, should stop looking around for the next big thing. It is, however, not a smart thing to invest blindly without having enough information….