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Duncan Chapple

Duncan Chapple

Duncan Chapple is senior vice-president at Kea Company, a pan-European B2B influencer marketing consultancy. Duncan helps high-growth companies to use relationships to influence customers, channel partners and third-party sales recommenders like analysts, advisors and consultants. In addition to coaching business managers, he helps clients to develop materials, strategies and outreach that develop brands through influencer marketing, social media, analyst relations, market research and other marketing activities. In his spare time, Duncan serves on the London Business School international alumni council and is completing a PhD at the University of Edinburgh.

On Analyst Relations, Webinars and Videos

AR Forum registrations top 750

With three weeks until the start on June 20th, registrations for the Analyst Relations Forum are already at 764. Here’s a list of the…

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AR Classics

AR Classics: Priscilla Awde on Telling the truth

Telling the truth: analysts tell operators and vendors what needs to be said rather than what is popular

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3. Engage & Influence, Cornerstone

Four expectations you need when interacting with Gartner

Gartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also…

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3. Engage & Influence

COVID-19 boosts fear, authoritarianism and industry analysts

It’s been several weeks since I posted on the blog. I, and most of the analysts and analyst relations people I’ve been speaking to,…

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Cornerstone, On Research Firms

Hidden Champions? Part 2: Four ways niche analyst firms can win

Niche analyst firms in any market can learn a lot from four factors holding back the leading specialist firms in one of the most attractive markets: fintech.

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3. Engage & Influence

Webinar: What AR delivers, and what it’s asked for

On 31 March I’ll be presenting the findings from CCgroup’s annual survey of analyst relations professionals. In this survey, we’re highlighting the difference between…

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On Analyst Relations

Five (now six) reasons why a Gartner subscription is not an AR program

Many companies understand that Gartner is the most influential analyst firm in most tech markets. Mistakenly, they often think that simply using Gartner as…

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Tech: How firms and investors can attract the right fit?
3. Engage & Influence

Tech: How firms and investors can attract the right fit?

Only 1 out of 10 startups achieve success in this world of cutthroat competition. But it does not mean that you, as investors trying…

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Analyst Firm Awards, Analyst Value Survey, Webinars and Videos

Webinar: Which Fintech analyst firms are most valuable, and why?

Industry analyst firms like Gartner, Forrester, Celent and Aite are hugely influential across the financial technology industry. Where does this influence come from? Which…

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3. Engage & Influence

Omdia launches: Informa Tech merges its research businesses

The IHS Markit name had to go, the Ovum brand was too telecoms-y, a business business model is needed and so.. Omdia is the…

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3. Engage & Influence, AR Classics

Do’s and don’t’s when interacting with analysts

Although analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Gartner’s research shows that the average high…

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3. Engage & Influence

Today: 2019 Analyst Firm Awards webinar

The Analyst Firm Awards and Analyst Value Survey, conducted by the University of Edinburgh’s Analyst Observatory, spotlight changes in the value created by that…

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Copyright Duncan Chapple, MPRCA 2003-2021.
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