It's better for analysts to mention you than not

It’s better for analysts to mention you than not

A common question for analyst relations people is: should we keep on responding to influential analysts if we know they won’t put our solution in the most favourable position? The answer is yes. There are many benefits from helping analysts with their research. If you contribute this time, then they will ask you next time. Read more about It’s better for analysts to mention you than not[…]

Duncan Chapple opens the track at SASE

Story sharing helps vendors & analysts co-create business futures

Analysts, vendors and investors need to improve the way they shape stories about the future. That’s the message I was sharing in three talks to an international audience of eminent researchers at SASE19 in New York last week. During the week my University of Edinburgh colleague, and co-author, Teea Palo and I had the chance Read more about Story sharing helps vendors & analysts co-create business futures[…]

Bookmarks Lounge at the Library Hotel

ARchitect AR Happy Hour in Midtown Manhattan – June 26

36 AR professionals confirmed – and rising! CCgroup and the Analyst Observatory at the University of Edinburgh will be among the organizations attending ARchitect‘s second annual New York City happy hour. I’ll be there from CCgroup’s analyst relations team, with Edinburgh faculty members Neil Pollock and Teea Palo. We’re all in the city to discuss Read more about ARchitect AR Happy Hour in Midtown Manhattan – June 26[…]

Sales enablement: Dave Eckert on winning sponsors and success

In the third part of Duncan Chapple’s interview, Dave Eckert explains winning sponsors and creating sales enablement success. Earlier installments are on getting started and on providing value to sales. After getting sales enablement basics in place, we want to win some sponsorship. The first thing we need to do is to find somebody in Read more about Sales enablement: Dave Eckert on winning sponsors and success[…]

Dave Eckert: Five things analyst relations must provide to sales

In the first part of my three-part interview with Dave Eckert, he outlined the foundations for the sales enablement of analyst relations. In this article, he outlines what AR must and must not do, as well as brutal truths about how to gain the resources needed. What analyst relations must provide to sales We’re going Read more about Dave Eckert: Five things analyst relations must provide to sales[…]

SageCircle alum Dave Eckert on getting started with Sales Enablement

Dave Eckert, who led the SageCircle analyst relations consultancy, is one of the most experienced veterans of the analyst relations community. His work helped SageCircle stand head and shoulders above other firms on issues of sales enablement. I had the chance to interview him. In the first of three SageTalk posts based on that interview, Read more about SageCircle alum Dave Eckert on getting started with Sales Enablement[…]

14 things you need to know about analyst interactions

My colleague Elena Georgieva gave a great Lunch and Learn talk to CCgroup colleagues recently. I tweeted the highlights and, wow, it’s enough to make a blog post! A briefing is a great way to inform both analysts, and analyst research, on provider updates and market disruptions. Analysts may know less than spokespeople expect them Read more about 14 things you need to know about analyst interactions[…]

Former Gartner, Inc. Vice Presidents Launch World-Class Analyst Network

It’s not often I get cited in an analyst firm’s press release, so it’s a delight to share this news. 19 experienced worldwide analysts announce The Analyst Syndicate BOSTON, March 14, 2019 /PRNewswire/ — Former Gartner, Inc. analysts Jeffrey Vining and Steve Hawald are the latest recruits to The Analyst Syndicate, a network of independent industry analysts founded by managing partners Tom Austin, Toby Read more about Former Gartner, Inc. Vice Presidents Launch World-Class Analyst Network[…]

IT mainstreaming poses challenges for the future of AR

The usage gap is widening between analysts’ most- and least-used coverage areas. That’s the finding of January’s mini-survey, which originally aimed to test new question formats for the Analyst Value Survey. In one chart, shown here, we asked previous participants in the AVS about the topics they had consumed research about. The gap has widened Read more about IT mainstreaming poses challenges for the future of AR[…]

techUK and Edinburgh Uni launch free Analyst Launchpad events

Building on a decade worth of Economic and Social Research Council (ESRC) sponsored research carried out at the University of Edinburgh Business School (UEBS), the UEBS is joining forces with techUK to deliver a new service package to start-ups and SMEs. As the representative of 700 tech companies, techUK helps develop markets and relationships internationally. Read more about techUK and Edinburgh Uni launch free Analyst Launchpad events[…]

21,069 reasons why analyst relations needs more than budget

Analyst relations teams often lack internal support. I was surprised when that comment was viewed by 16,000 professionals in just three days, and 21,000 before the week was up on LinkedIn. The audience attracted by a rich discussion on the post, which involved several of the smartest¬†analysts and analyst relations people I know. I wrote Read more about 21,069 reasons why analyst relations needs more than budget[…]