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Duncan Chapple

Duncan Chapple

Duncan Chapple is senior vice-president at Kea Company, a pan-European B2B influencer marketing consultancy. Duncan helps high-growth companies to use relationships to influence customers, channel partners and third-party sales recommenders like analysts, advisors and consultants. In addition to coaching business managers, he helps clients to develop materials, strategies and outreach that develop brands through influencer marketing, social media, analyst relations, market research and other marketing activities. In his spare time, Duncan serves on the London Business School international alumni council and is completing a PhD at the University of Edinburgh.

3. Engage & Influence

14 things you need to know about analyst interactions

My colleague Elena Georgieva gave a great Lunch and Learn talk to CCgroup colleagues recently. I tweeted the highlights and, wow, it’s enough to…

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3. Engage & Influence

Former Gartner, Inc. Vice Presidents Launch World-Class Analyst Network

It’s not often I get cited in an analyst firm’s press release, so it’s a delight to share this news. 19 experienced worldwide analysts…

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Develop AR

techUK launches Edinburgh Uni ‘Analyst Launchpad’ certificate

techUK, the industry association whose ‘Analyst Launchpad’ seminars educate British tech business on analyst relations, has announced a University of Edinburgh certificate in analyst relations.

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Analyst Value Survey, Influencers

IT mainstreaming poses challenges for the future of AR

The usage gap is widening between analysts’ most- and least-used coverage areas. That’s the finding of January’s mini-survey, which originally aimed to test new…

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3. Engage & Influence

techUK and Edinburgh Uni launch free Analyst Launchpad events

Building on a decade worth of Economic and Social Research Council (ESRC) sponsored research carried out at the University of Edinburgh Business School (UEBS),…

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5. Leverage Reputation

21,069 reasons why analyst relations needs more than budget

Analyst relations teams often lack internal support. I was surprised when that comment was viewed by 16,000 professionals in just three days, and 21,000…

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5. Leverage Reputation, Analyst Value Survey, Cornerstone

Gartner’s symposium shows three new challenges for analyst relations managers

Gartner’s rapid evolution poses three profound challenges for analyst relations managers, and this blog is changing course to respond to them. Gartner’s role-based research,…

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Analyst Observatory
3. Engage & Influence

Analyst Observatory takes over the Analyst Value Survey and Analyst Firm Awards

The 2018-19 Analyst Value Survey and 2019 Analyst Firm Awards will be produced by the Analyst Observatory, the research centre at the University of…

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3. Engage & Influence

How valuable is analyst endorsement to Hot and Cool Vendors?

I’ve just listened to a replay of a webinar comparing Gartner’s Cool Vendor award with the rival Hot Vendor awards from Aragon Research and…

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Fábio Rocha, Jessica Backsell, Johan Nilsson and Duncan Chapple
6. Features

The market for influencers: opaque distortions of commerce and policy

Influencers have value. The opaque market emerging for buying influencers, increasing their value and leveraging their endorsements distort purchasing, policy processes and corporate outcomes….

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3. Engage & Influence

Gartner’s corruption scandal is nothing special

Despite the huge and surprising scale of the alleged kickbacks, Gartner is not alone. Almost all the dominant global technology consulting firms have been implicated so…

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Greg Wind
Guest Post, On Sales Enablement

Guest Post: How to Pay Analyst Firms for Better Coverage

You’re thinking it, aren’t you? You wonder if paying analyst firms will improve your placement in comparative reports, get you included in other reports,…

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