techUK, the industry association whose ‘Analyst Launchpad’ seminars educate British tech business on analyst relations, has announced a University of Edinburgh certificate in analyst relations.
The usage gap is widening between analysts’ most- and least-used coverage areas. That’s the finding of January’s mini-survey, which originally aimed to test new…
Building on a decade worth of Economic and Social Research Council (ESRC) sponsored research carried out at the University of Edinburgh Business School (UEBS),…
Analyst relations teams often lack internal support. I was surprised when that comment was viewed by 16,000 professionals in just three days, and 21,000…
Gartner’s rapid evolution poses three profound challenges for analyst relations managers, and this blog is changing course to respond to them. Gartner’s role-based research,…
The 2018-19 Analyst Value Survey and 2019 Analyst Firm Awards will be produced by the Analyst Observatory, the research centre at the University of…
I’ve just listened to a replay of a webinar comparing Gartner’s Cool Vendor award with the rival Hot Vendor awards from Aragon Research and…
Influencers have value. The opaque market emerging for buying influencers, increasing their value and leveraging their endorsements distort purchasing, policy processes and corporate outcomes….
Despite the huge and surprising scale of the alleged kickbacks, Gartner is not alone. Almost all the dominant global technology consulting firms have been implicated so…
You’re thinking it, aren’t you? You wonder if paying analyst firms will improve your placement in comparative reports, get you included in other reports,…
The 2018 Marketing & Policy Analyst Firm Awards are the category with the least change. Eight of the nine top firms were all in…
The 2018 Americas Analyst Firm Awards (AFA) shows big changes, even at the top. Naturally Gartner’s lead is increased by its purchase of CEB. It…