Ovum continues advance in 2018 Telecoms & Networking Analyst Firm Awards

Ovum has gained fourth place in the 2018 Telecoms & Networking Analyst Firm Awards, its highest rank in the awards in any year. As in 2017, the first three places in

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Gartner & Forrester lead 2018 Global Analyst Firm Awards

Gartner and Forrester lead the 2018 Global Analyst Firm Awards, which recognise the market analyst and advisory firms most valued outside the Americas (which is covered by a separate award).

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IDC rises in 2018 Enterprise Analyst Firm Awards

IDC has won a notable success in the 2018 Enterprise Analyst Firm Awards, overtaking Forrester into second place. Last year’s awards noted strong performance by both those firms which, added

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Cool Vendor – is it a beauty contest?

There’s always a lot of discussion in the analyst relations community about the rollout of new Cool Vendor designations from Gartner. We’d be better prepared for them if we looked

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Influencer Relations book: 2nd edition spotlights Gartner’s MQ

Our book Influencer Relations: Insights on Analyst Value has an expanded second edition with a new chapter on Gartner’s Magic Quadrant. As a thank you to our newsletter subscribers we’ll be

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Forrester declares a loss, shares fall 11%

Given the scale of the surprise, the 11% fall in Forrester shares on April 27 was a vote of confidence by comparison. Although the firm has been consistently profitable in

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Pitches to analysts can learn 8 things from start-up pitches

Tech firms preparing their pitch to analysts spend too much time crafting the story about their own solution, and nowhere near enough time thinking about how to build a relationship with

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AR Classics: Barbara French on how to grab an Influential Analyst’s Attention

Barbara French’s Grab an Influential Analyst’s Attention: 3 Secrets & 4 Tips helps companies to avoid some of the most common errors in analyst relations. We especially appreciated these points

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