Ovum has gained fourth place in the 2018 Telecoms & Networking Analyst Firm Awards, its highest rank in the awards in any year. As in 2017, the first three places in all six AFA categories go to market leaders Gartner, IDC and Forrester. Ovum’s deep telecoms roots go back to the 20th century, but in recent…
Gartner and Forrester lead the 2018 Global Analyst Firm Awards, which recognise the market analyst and advisory firms most valued outside the Americas (which is covered by a separate award). The methodological tweaks in the 2018 awards, which recognise the valuable firms that are most relied on, boosts the gap between Gartner, Forrester and IDC,…
IDC has won a notable success in the 2018 Enterprise Analyst Firm Awards, overtaking Forrester into second place. Last year’s awards noted strong performance by both those firms which, added together, created more value than Gartner for the participants in the Analyst Value Survey. IDC’s clearly benefitting from its growing freemium audience and its unrivalled global…
There’s always a lot of discussion in the analyst relations community about the rollout of new Cool Vendor designations from Gartner. We’d be better prepared for them if we looked at academic research into contest-like evaluations like these, at the University of Edinburgh’s Analyst Observatory and elsewhere. Drawing on a roundtable at Warwick University, I’ve some…
Our book Influencer Relations: Insights on Analyst Value has an expanded second edition with a new chapter on Gartner’s Magic Quadrant. As a thank you to our newsletter subscribers we’ll be offering them a discount on the book. If you want a discount, sign up here. The book’s first edition quickly became the best-selling influencer relations…
Given the scale of the surprise, the 11% fall in Forrester shares on April 27 was a vote of confidence by comparison. Although the firm has been consistently profitable in recent quarters, it has often surprised many many (and sometimes all) Forrester watchers with its earnings. This first quarter of 2018 has been, in some…
Tech firms preparing their pitch to analysts spend too much time crafting the story about their own solution, and nowhere near enough time thinking about how to build a relationship with the analyst. As one of the CMOs I work with put it to me: “my spokespeople know our plan, but they don’t know their audience”. That doesn’t…
Barbara French’s Grab an Influential Analyst’s Attention: 3 Secrets & 4 Tips helps companies to avoid some of the most common errors in analyst relations. We especially appreciated these points in the article. Marketers can use analysts and analyst research to add credibility to their businesses without ever having the analyst specifically endorse their company….