Is global marketing harder for B2B firms?
Business to business companies are often frustrated by the way that global marketing approaches are often founded on business to consumer assumptions. However, there’s…
Survey: how analysts see the impact of COVID-19
I’m working with Robin Schaffer and Jasmine Richards to ask how analysts’ work has been changed by the pandemic. In a series of brief…
How do great analysts spot relevant firms? Join our webinar!
The webinar will be held live on Tuesday 22 September at 11 am Eastern time, 4 pm UK time and 17:00 CET. For your…
Investor relations must shift analysts’ views of industry risks
Industry analysts provide vital insights to those valuing tech businesses, conducting due diligence and facilitating IPOs. The impact of a good valuation is exemplified…
Analysts & the future of work: Influencing analysts in a world of uncertainty
David Hopp joined Katie de Cozar and I to discuss how COVID-19 has changed the analyst industry, and analyst relations. Analysts are busier: consulting…
Hidden Champions? Part 1: Are Celent & Aite failing?
Why did Celent and Aite not cement their positions as hidden champions?
Analyst Launchpad event: Analyst Relations to Enable Sales
18 JULY 2019BRIEFING Analyst Launchpad Series: Analyst Relations to Enable SalesTIME: 15:00 – 17:00Hear from experts on how to utilise analyst relations for increasing…
Five steps after Informa grab of IHS tech analysts
How to respond to the year’s biggest shakeup Late yesterday we heard the biggest analyst industry news in years. By rolling up four notable…
Nom Nom Nom. Informa grabs IHS Markit Technology
Informa (INF.L) has acquired IHS Markit’s (INFO) TMT business. Informa Tech, which includes Ovum, will have revenues similar to Forrester’s $350m. It represents a dramatic shift in the analyst…
Not-so-Magic Quadrant: Gartner analysts’ experience falls; vendors’ data collection burden grows
If you only read one post by Simon Levin this year, this is it (Is Gartner research quality under threat?). Simon puts the current dip in…
MWD closes: can independent analysts stay relevant?
MWD Advisors’ analysts joined IDC last month, putting on ice one of the most respected independent analyst organisations. Neil Ward-Dutton and Craig Wentworth were…
Turning technical legitimacy into market action
Regulations, authoritative professional norms and dominant culture set complex expectations for all institutions. In the opening session of a workshop for academics and PhD…