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Duncan Chapple

Duncan Chapple

Duncan Chapple is the preeminent researcher worldwide studying the value of industry analysts and analyst relations. Chapple directs research projects and development workshops that increase the value generated by relationships with industry analysts and sourcing advisors. He is also completing a PhD, at the University of Edinburgh, looking into industry analysts.

Why B2B Marketing & Sales Should Care About Analyst Relations
5. Leverage Reputation, Webinars and Videos

Why B2B Marketing & Sales Should Care About Analyst Relations

B2B marketing leaders often have an ambivalent relationship with analyst relations. In some organisations, AR is a team sport: AR is a partnership with…

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Analyst Relations Forum
3. Engage & Influence

2021 Analyst Relations Forum: deck & takeaways

Analysts relations professionals are under new pressures. Many are questioning whether, and how, AR should try to transform its value to colleagues. Others feel…

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AR Transformation, One Year On
3. Engage & Influence

AR Transformation, One Year On

I’m delighted to join my Analyst Observatory colleagues Robin Schaffer and Sarah Shamouelian for this year’s Analyst Relations Forum: “AR Transformation, One Year On”….

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4. Align, track & educate

Survey: Analyst relations impact on scaleups and startups

The Analyst Observatory has launched SSIA, a groundbreaking survey into the impact of analysts, and analyst relations, on tech startups and scaleups.The research centre…

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2021AFAs, Webinars and Videos

Webinar: How IoT vendors benefit from analysts’ influence on buyers

When we started to plan our next CCgroup analyst relations webinar, we started to feel that both the pandemic and the changing patterns of…

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On Analyst Relations

Mind the gap!

CCgroup’s annual survey of analyst relations professionals returns with the industry in flux as we adjust to the new normal. If you are an AR…

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3. Engage & Influence

20 years on: Influencing the influencers

It’s 20 years since I wrote Influencing the influencers, an insight note published by Brodeur which discussed analyst firms, their business model and the…

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Goals for AR with sales
5. Leverage Reputation, On Sales Enablement

Webinar: Owned AR outputs can accelerate sales

Cybersecurity AR specialist Pedro Domingues and I took an hour to chat about what we’ve learnt, from our AR clients and from our CCgroup’s…

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Analyst of the Month: Alan Pelz-Sharpe
6. Features, Analyst of the Month

Analyst of the Month: Alan Pelz-Sharpe

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…

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3. Engage & Influence

When analyst firms abuse briefings with egregious sales pitches

Here are four ways Analyst Relations people can stop analyst firm staff from selling in briefings. Can you think of any others? 1. Use…

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Prioritize

July 28: Arbitrage for Tech Analyst Relations webinar

Arbitrage tactics can help your analyst relations team to profit from other people’s mistaken valuations. Let’s talk about how: register today to book your…

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On Sales Enablement, Webinars and Videos

Use Analyst Relations to Accelerate Sales

My June webinar will outline how Analyst Relations can accelerate the purchasing process and increase the number of leads for business-to-business technology providers. Sadly,…

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Copyright Duncan Chapple, MPRCA 2003-2021.
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