Analyst Launchpad event: Analyst Relations to Enable Sales

18 JULY 2019BRIEFING Analyst Launchpad Series: Analyst Relations to Enable SalesTIME: 15:00 – 17:00Hear from experts on how to utilise analyst relations for increasing sales and growing business In partnership with the Analyst Observatory at the University of Edinburgh Business School (UEBS), techUK is delighted to launch another free session of the Analyst Launchpad. The seminar Read more about Analyst Launchpad event: Analyst Relations to Enable Sales[…]

Five steps after Informa grab of IHS tech analysts

How to respond to the year’s biggest shakeup Late yesterday we heard the biggest analyst industry news in years. By rolling up four notable analyst firms, and many other businesses, Informa Tech will be as large as Forrester Research.One of the largest US-headquartered analyst organizations, IHS Markit Technology, is joining Ovum, Heavy Reading and Tractica to Read more about Five steps after Informa grab of IHS tech analysts[…]

Nom Nom Nom. Informa grabs IHS Markit Technology

Informa (INF.L) has acquired IHS Markit’s (INFO) TMT business. Informa Tech, which includes Ovum, will have revenues similar to Forrester’s $350m. It represents a dramatic shift in the analyst landscape. Inform announced the transaction on 22 May as part of an exchange of Informa’s agribusiness service for IHS Markit’s TMT portfolio, including the OTT and media teams. Read my take Read more about Nom Nom Nom. Informa grabs IHS Markit Technology[…]

Not-so-Magic Quadrant: Gartner analysts’ experience falls; vendors’ data collection burden grows

If you only read one post by Simon Levin this year, this is it (Is Gartner research quality under threat?). Simon puts the current dip in the collective experience of MQ authors into context: MQ authors and leads do change regularly, and vendors need an ongoing focus on the MQ to make an impact.  Andrew Hsu would also Read more about Not-so-Magic Quadrant: Gartner analysts’ experience falls; vendors’ data collection burden grows[…]

Fábio Rocha, Jessica Backsell, Johan Nilsson and Duncan Chapple

MWD closes: can independent analysts stay relevant?

MWD Advisors’ analysts joined IDC last month, putting on ice one of the most respected independent analyst organisations. Neil Ward-Dutton and Craig Wentworth were two of my most impressive colleagues when we worked together in Ovum’s IT Analysis group 20 years ago, and they can only have grown in capacity since then. Moving to IDC Read more about MWD closes: can independent analysts stay relevant?[…]

Turning technical legitimacy into market action

Regulations, authoritative professional norms and dominant culture set complex expectations for all institutions. In the opening session of a workshop for academics and PhD candidates at the University of Edinburgh Business School, professor John Amis pointed out the way that companies also play a role producing norms, and selecting the social actors, that embed the Read more about Turning technical legitimacy into market action[…]

AVS shows Gartner’s declining share of a growing pie

Gartner’s share of the value created by the analyst industry is slowly trickling down. The 2017-18 Analyst Value Survey shows that Gartner produced for analyst value than any other firm: 25%. Compare that with 31% in 2015 and you get a sense of the change in the market. It’s not that Gartner is shrinking. Quite Read more about AVS shows Gartner’s declining share of a growing pie[…]

After Sondergaard, analyst firms must take stock

The resignation of the industry’s most famous analyst, Peter Sondergaard, over workplace behaviour is an opportunity for the whole industry to take stock. I was interviewed by the Wall Street Journal for their report, and the grapevine is still buzzing with gossip about Sondergaard. However, the tensions and risks we have discussed above are not Read more about After Sondergaard, analyst firms must take stock[…]

Efrem Mallach: Win-Loss Analysis must be separate from sales management

Professor Efrem Mallach, Kea Company’s research director, has managed Win-Loss Analysis for many vendors. After a recent Gartner blog post, I asked for his thoughts. Best practice win-loss At the best-practice provider, writes Mallach: “our WLA program was totally separate from sales management. We promised sales reps that their data would remain confidential. Once word Read more about Efrem Mallach: Win-Loss Analysis must be separate from sales management[…]

2018 Analyst Firm Award

Analyst Firm Awards to Honor 18 Highly-valued Firms

Based on global survey data, annual awards show buyers trust a wider range of industry analyst providers London, UK, 30 August 2018 – Kea Company, the world’s largest consultancy focused on influencer research and analyst relations for telecoms and technology-driven solutions providers, has announced the 18 recipients of the annual Analyst Firm Awards (AFA). Since Read more about Analyst Firm Awards to Honor 18 Highly-valued Firms[…]

Peter Sondergaard. Photo: Creative Commons by Norberto Gallego

Sondergaard quits: Gartner clients’ difficult discussion on competition & ethics

The resignation of Gartner’s research chief, Peter Sondergaard, under the cloud of ethics complaints, is an opportunity for Gartner clients to assess any ethical or competition issues in their relationships with analyst firms. In particular, organisations which do business with clients in the European Union need to assess two risks: actions which could appear to Read more about Sondergaard quits: Gartner clients’ difficult discussion on competition & ethics[…]

Life Sciences IQ: Which firms win profile in analyst research?

On September 20th Kea Company will publish the last of three ‘Influencer Quadrant‘ reports to identify the firms with the most profile in industry research. The Life Sciences IQ compares both traditional healthcare leaders, like Philips, Siemens and Hitachi and technology leaders with deep capacities for life sciences, such as SAS, IBM and Adobe. In Read more about Life Sciences IQ: Which firms win profile in analyst research?[…]