Today I’m wishing a very fond farewell to my colleagues at CCGroup. The business I joined in 2018 has held onto its strengths in B2B tech and, with its smart
Can analyst relations help increase fintechs’ value? A webinar on January 31st will hear answers from 451 Research’s Sophia Furber, Alexandra Santos, fintech PR leader at CCGroup and analyst relations
Technology solutions providers’ differing analyst relations choices during the pandemic have created growing gaps in analysts’ advocacy for leading B2B tech solution providers. That’s my main takeaway from reviewing several
A glance at Informa’s most recent annual report reveals why it’s mistaken to frame its acquisition of TechTarget as an “offloading” of Informa Tech, as the IIAR did in its
It’s such a delight to be invited back to speak at the Analyst Relations Forum’s annual webinar to take stock of the ongoing transformation in AR. This is what they
The recording is now online from last week’s report back webinar from the Analyst Relations Summit. You can view it at https://youtu.be/ZgF1WotPIQo. In the one-hour conversation, you’ll hear Jane Mohr, Julian
Jane Mohr, Julian Tirsu and I are hosting a webinar on October 26th to report back from the Analyst Relations Summit, which Spotlight AR presented in Kansas City recently. We’ll
B2B marketers had a challenging FY23, and FY24 looks challenging. Marketing communications budgets have been under pressure, and analyst relations budgets are increasingly diverted into spending with analyst firms. As
