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Duncan Chapple

Duncan Chapple

Duncan Chapple is the preeminent researcher worldwide studying the value of industry analysts and analyst relations. Chapple directs research projects and development workshops that increase the value generated by relationships with industry analysts and sourcing advisors. He recently completing a research degree at the University of Edinburgh, looking into industry analysts.

Intangible, qualitative metrics combined with activity-based measures have historically rendered it difficult to demonstrate AR program value. On January 25, Jen Kaye Lapierre and I will explore new methods of AR measurement and visual dashboards that bring program impact to life and begin to quantity several intangible, qualitative measures of success.
2. Drive and Determine Goals

AR Measurement: Quantifying the intangibles to articulate AR program value

On January 25, Jen Kaye Lapierre and I will explore new methods of AR measurement and visual dashboards that bring program impact to life and begin to quantity several intangible, qualitative measures of success.

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ANALYST_EXPERIENCE_IMPACTS_ANALYST_ADVOCACY_Blog_Oct22
3. Engage & Influence

AR winners share 3 strategies: here’s 3 ways to catch up

The gap is widening between the most effective analyst relations programmes, at firms like Ericsson and AWS, and the ‘best practice’ firms that are…

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3. Engage & Influence

60% of B2B tech buyers discount paid content

Licensed content from niche analysts is a valuable marketing tool. However, the perception of top analyst firms is shifted through #analystrelations, not spending.Extensive effort is…

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3. Engage & Influence, Research

How to take a brand equity approach to analyst value

If you can’t value analyst relations ‘bottom-up’ (through sales tracking and win-loss analysis) then can it be done ‘top-down’ (using brand equity approaches)? There’s…

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Blogs

I’m hiring an AR programme manager

I’m hiring a programme manager at CCgroup – B2B Tech PR. This is a key role where project management and people skills are more important initially than analyst relations knowledge.

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Why B2B Marketing & Sales Should Care About Analyst Relations
5. Leverage Reputation, Webinars and Videos

Why B2B Marketing & Sales Should Care About Analyst Relations

B2B marketing leaders often have an ambivalent relationship with analyst relations. In some organisations, AR is a team sport: AR is a partnership with…

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Analyst Relations Forum
3. Engage & Influence

2021 Analyst Relations Forum: deck & takeaways

Analysts relations professionals are under new pressures. Many are questioning whether, and how, AR should try to transform its value to colleagues. Others feel…

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AR Transformation, One Year On
3. Engage & Influence

AR Transformation, One Year On

I’m delighted to join my Analyst Observatory colleagues Robin Schaffer and Sarah Shamouelian for this year’s Analyst Relations Forum: “AR Transformation, One Year On”….

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4. Align, track & educate

Survey: Analyst relations impact on scaleups and startups

The Analyst Observatory has launched SSIA, a groundbreaking survey into the impact of analysts, and analyst relations, on tech startups and scaleups.The research centre…

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2021AFAs, Webinars and Videos

Webinar: How IoT vendors benefit from analysts’ influence on buyers

When we started to plan our next CCgroup analyst relations webinar, we started to feel that both the pandemic and the changing patterns of…

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On Analyst Relations

Mind the gap!

CCgroup’s annual survey of analyst relations professionals returns with the industry in flux as we adjust to the new normal. If you are an AR…

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3. Engage & Influence

20 years on: Influencing the influencers

It’s 20 years since I wrote Influencing the influencers, an insight note published by Brodeur which discussed analyst firms, their business model and the…

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Copyright Duncan Chapple, MPRCA 2003-2021.
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