Why B2B Marketing & Sales Should Care About Analyst Relations
B2B marketing leaders often have an ambivalent relationship with analyst relations. In some organisations, AR is a team sport: AR is a partnership with…
2021 Analyst Relations Forum: deck & takeaways
Analysts relations professionals are under new pressures. Many are questioning whether, and how, AR should try to transform its value to colleagues. Others feel…
AR Transformation, One Year On
I’m delighted to join my Analyst Observatory colleagues Robin Schaffer and Sarah Shamouelian for this year’s Analyst Relations Forum: “AR Transformation, One Year On”….
Survey: Analyst relations impact on scaleups and startups
The Analyst Observatory has launched SSIA, a groundbreaking survey into the impact of analysts, and analyst relations, on tech startups and scaleups.The research centre…
Webinar: How IoT vendors benefit from analysts’ influence on buyers
When we started to plan our next CCgroup analyst relations webinar, we started to feel that both the pandemic and the changing patterns of…
Mind the gap!
CCgroup’s annual survey of analyst relations professionals returns with the industry in flux as we adjust to the new normal. If you are an AR…
20 years on: Influencing the influencers
It’s 20 years since I wrote Influencing the influencers, an insight note published by Brodeur which discussed analyst firms, their business model and the…
Webinar: Owned AR outputs can accelerate sales
Cybersecurity AR specialist Pedro Domingues and I took an hour to chat about what we’ve learnt, from our AR clients and from our CCgroup’s…
Analyst of the Month: Alan Pelz-Sharpe
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…
When analyst firms abuse briefings with egregious sales pitches
Here are four ways Analyst Relations people can stop analyst firm staff from selling in briefings. Can you think of any others? 1. Use…
July 28: Arbitrage for Tech Analyst Relations webinar
Arbitrage tactics can help your analyst relations team to profit from other people’s mistaken valuations. Let’s talk about how: register today to book your…
Use Analyst Relations to Accelerate Sales
My June webinar will outline how Analyst Relations can accelerate the purchasing process and increase the number of leads for business-to-business technology providers. Sadly,…