AR Classics: The ups and downs of using consultants to select vendors (1990)
It’s Not That Simple, writes Efrem Mallach. Since World War II, the growth of management consulting has literally skyrocketed. At the beginning of this…
AR Classics: Buyer beware on analyst advice
Admit it. You’re an advice junkie. Need proof? The industry analyst business rakes in more than $I billion annually, mostly from IS managers who…
AR Classics: Get Ahead of Analysts: The Murphy Approach
For several years in the 1990s I shared a household with an old golden retriever named Murphy. Murphy had ESP. He’d know exactly where…
Four steps to successful spoken word audits
“You can’t manage what you can’t measure,” so corporate management always wants to measure analyst relations. It’s easy to count briefings and such, but…