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Efrem Mallach

Efrem Mallach

AR Classics, Develop AR

AR Classics: The ups and downs of using consultants to select vendors (1990)

It’s Not That Simple, writes Efrem Mallach. Since World War II, the growth of management consulting has literally skyrocketed. At the beginning of this…

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AR Classics, Guest Post

AR Classics: Buyer beware on analyst advice

Admit it. You’re an advice junkie. Need proof? The industry analyst business rakes in more than $I billion annually, mostly from IS managers who…

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AR Classics, Develop AR

AR Classics: Get Ahead of Analysts: The Murphy Approach

For several years in the 1990s I shared a household with an old golden retriever named Murphy. Murphy had ESP. He’d know exactly where…

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4. Align, track & educate, 6. Features

Four steps to successful spoken word audits

“You can’t manage what you can’t measure,” so corporate management always wants to measure analyst relations. It’s easy to count briefings and such, but…

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