Two dozen people, including eight analysts, have been laid off at IDC. The new alumni include semiconductor analyst IdaRose Sylvester and analysts in a number of areas, including handsets, OSS
In today’s competitive technology market, IT industry analysts have become increasingly important opinion leaders, with influence over a range of user purchasing decisions as well as helping shape sales and
We’re now half-way through our Credo series, which outlines the principles we seek to convince AR managers to share. Our fifth credo is the notion that analyst relations teams should
In a meeting today, with a US start-up looking to win clients in Europe’s financial sector, I went over a number of the factors that new firms need to consider
The rising interest in influencer relations will dangerous disorient managers who see influencers as a new category, separate from and exclusive of existing audiences, such as industry analysts and the
Managers can learn how to accelerate the momentum of their analyst relations programme at Lighthouse’s seminar on Building AR Momentum. Lighthouse’s second-level AR course runs in the second quarter of
The reality of the credit crisis and the potential for an economic downturn is a hugely important dynamic in our market. Lighthouse is proposing holding a seminar in May to
Voting is now open for the Analyst of the Year. The prestigious award from the Institute of Industry Analyst Relations is the most respected acknowledgement of analysts and analyst firms.
