Identify the analysts that have the most impact
Two years ago, our friend and peer Dominic Pannell died. He leaves a huge gap in the influencer relations community, both for his professional contribution and his human energy. Last year I wrote a reflection on his views on analyst relations, and so did his colleagues at SageCircle. This year, with their help, I’m sharing…
Arbitrage tactics can help your analyst relations team to profit from other people’s mistaken valuations. My research at the University of Edinburgh Business School shows vendors generally over-allocate their time in three ways. First, they overestimate both impact and scale of the major analyst firms (which employ half the analysts) and underestimate the others. Secondly,…
Most analyst relations effort is wasted because of the failure to prioritize analysts. AR effort isn’t allocated in line with analysts’ true importance to the specific goals of the AR program at that time. My March 2021 webinar will explain the benefits of prioritization that are often overlooks, explain the obstacles to effective prioritization, and…
On September 20th Kea Company will publish the last of three ‘Influencer Quadrant‘ reports to identify the firms with the most profile in industry research. The Life Sciences IQ compares both traditional healthcare leaders, like Philips, Siemens and Hitachi and technology leaders with deep capacities for life sciences, such as SAS, IBM and Adobe. In…
The 2017 Analyst Firm Awards for Analytics and Big Data seem to be rewarding firms that are most deeply engaged in conversations with clients. The top ten firms are notable for the strong combined performance of all three CXP Group brands (PAC, le CXP and BARC) and of two giant business advisory firms (Deloitte and…
This year we’re publishing the Analyst Firm Awards more or less monthly. Each award recognizes the ten firms delivering the most value in that category, according to respondents to the Analyst Value Survey. Please put the dates in your diary. If you’re a subscriber to the Analyst Value Survey, you will get a free seat…
As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk Campbell at the helm. IDG Capital will take control of the IDG Ventures; China Oceanwide will control IDG and most of IDC, and an independent trustee will take control of IDC’s…
The 2018 Global Analyst Firm Awards have superseded the post below. Gartner and Forrester’s leadership is no surprise, but IDC has won back third place in the 2017 Analyst Firm Awards, pushing HfS Research into a still-impressive fourth place. PAC and Ovum also rose substantially in 2o16, rounding out the top six. In 2016’s awards,…