Webinar: Prioritize analysts better, or waste your AR effort
Most analyst relations effort is wasted because of the failure to prioritize analysts. AR effort isn’t allocated in line with analysts’ true importance to…
Prioritize
Identify the analysts that have the most impact
Life Sciences IQ: Which firms win profile in analyst research?
On September 20th Kea Company will publish the last of three ‘Influencer Quadrant‘ reports to identify the firms with the most profile in industry…
CXP Group advances in Analytics & Big Data Analyst Firm Awards
The 2017 Analyst Firm Awards for Analytics and Big Data seem to be rewarding firms that are most deeply engaged in conversations with clients….
Save the date for our 2017 Analyst Firm Awards
This year we’re publishing the Analyst Firm Awards more or less monthly. Each award recognizes the ten firms delivering the most value in that…
IDC could flourish after IDG’s sale to Chinese consortium
As we predicted in our April Fool’s Joke last year, IDC has been sold as part of a Chinese-led purchase that leaves CEO Kirk…
IDC overtakes HfS in 2017 global Analyst Firm Awards
The 2018 Global Analyst Firm Awards have superseded the post below. Gartner and Forrester’s leadership is no surprise, but IDC has won back third…
I see IDC as just part of the M&A process
The April Fool’s posts from the IIAR and this blog about the future sale of IDC showed more than levity. The changing dynamics of…
AR Classics: Gartner and Forrester are not, repeat not, Tier 1
You read the headline correctly; Forrester and Gartner should never be considered Tier 1. Yes, yes, Gartner is the industry behemoth, and Forrester is…
Vicki Jenkins: AR Planning Doesn’t Have to be Like Nailing Jell-O to a Tree
With a background as both an analyst relations (AR) professional and an industry analyst, I have seen what happens on both sides of the…
Research shows analysts’ seven career vectors
Gian Marco Campagnolo and two colleagues have been mining the profiles of industry analysts to see what makes career success happen. They have focussed…
AR gets firms in the room, but it’s the spokespeople who convince
Yesterday I spent a couple of hours with Rick Nash discussing AR and Analyst Relationship Maturity. Rick is a Kansas City-based AR leader. Like…
Nucleus Research focuses on value and ROI
Within the 30 leading analyst firms, Nucleus Research came top in the the 2014 Analyst Value Survey when it comes to value for money. Maybe…